US online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...
View articleNick has written before about customers being annoyed over receiving too many emails. On the other side of the coin is the merchant who buys an opt-in...
View articleLong under the microscope for its privacy practices, DoubleClick took another step towardreforming its image by extending its privacy awareness campai...
View articleOnline ad firm DoubleClick Inc., alate entrant to the e-mail marketing space, sought to bolster its positionin that space Monday by striking an allian...
View articleWe've all heard of "irrational exuberance," but there's also such a thing as irrational pessimism. There will be a shakeout, and a lot of good compani...
View articleHave you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleNews about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
View articleEver been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleAfter a year of development, cost-per-click player Advertising.com on Wednesday releasedits new ad serving system -- Ad-OS -- which can deliver ads ac...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleNielsen//NetRatings takes a look at the top markets for Internet penetration, unique users, and TV-Internet convergence, based on its February 2000 da...
View articleOne of the only truisms of the digital age is that the ink is never dry on a web site. And it shouldn't be. Those days of putting up a brochure site a...
View articleThis is the final edition of Ad Metrics. Jeff Moore, its writer, recently left the Internet advertising field when he accepted a new position with Cur...
View articleSome of the biggest names in market research are predicting that most of the dot-com retailers that rule the PC screen, the airwaves, and the billboar...
View articleThe state of online privacy is quite different in Europe as opposed to the U.S. Why? Because Europeans are extremely sensitive to this issue and have ...
View articleIn a surprise to absolutely no one, Zona Research and Forrester Research both found that companies can save money by using online procurement, and tha...
View articleTwice as many automotive dealers are using independent online buying services to assist with the new-vehicle sales process compared to 1999 results, a...
View articlePeople's attention is seldom as focused as when they're battling animaginary adversary in a digital game of chess or wandering through avirtual world ...
View articleAfter a two-year detour through CNET's Snap spin-off and its subsequent merger into the NBC Internet fold, Greg returned to CNET but this time as a vi...
View articleA study by Cheskin Research found that computers and the Internet may help close the economic gap that separates Hispanics from most of the US populat...
View articleWhat's going on in the rich media wireless space? There are some distant rumblings. Promises made, demos kludged together and so forth. But the rich m...
View articleCydoor Technologies, which makestechnology to let software developers place ads in their products, onWednesday teamed with download site TUCOWSNetwork...
View articleLoyalty player PassPoints this weekcut the virtual ribbon on a "mall" of online shops, which all share acommon loyalty program. Read More...
View articleOnly 15 percent of Web users would be unwilling to provide personal information to Web marketers if that information improved their online service exp...
View articleSean expected feedback from last week's article on women and the web. But he didn't expect the incredible (and humbling) insights that dropped in his ...
View articleIn an atmosphere in which Internet marketing companies quiver with fear ofbeing accused of anti-consumer privacy practices, another industry grouphas ...
View articlePsst! Wanna know what customers are saying about you? We talk a lot about creating profiles on our site visitors and using this data to target prospec...
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