Some people might think he's crazy, but Tom thinks the web has passed its prime and is on its last leg as a marketing tool. Although the use of the we...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articlePlace a dozen media planners in a room together, and they'll certainly have a conversation about the sales reps they deal with on a daily basis. Media...
View articleAfter several prominent Internet companies moved to distance themselvesfrom DoubleClick Inc., the advertisingfirm has decided to drop plans to merge o...
View articleThe automobile industry and the Internet don't seem like a logical match to many. After all, you can't test drive a car online. But more car dealers a...
View articleFinancial software maker Intuit Inc. Thursday was moving to plug leaks on its popular Quicken site, after it wasrevealed personal financial informatio...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleMore than one-third of 16- to 22-year-olds will buy online this year, spending $4.5 billion, according to Forrester Research. Young consumers arm them...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDevelopers of Internet-enabled advertising software defended themselvesThursday against accusations of creating "spyware" and violating the privacyof ...
View articleCompensation for media services in an interactive agency is always a subject of debate, especially when you consider a typical client: a dot-com strug...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleThink you've had a bad week, ducky? Before you feel sorry for yourself today, how about we stage a little pity party for Mr. Richie Rich himself, Giga...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleAdStar.com's Advertise123.com, a classifiedadvertising portal, has lined up newspapers and Web sites to cover the topten markets in the US, which acco...
View articleTo paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...
View articleDavid helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleThe State of Michigan is preparing to file suit against onlineadvertising leader DoubleClick, which is also thesubject of informal inquiries by the Ne...
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