When Dana mentioned his 11-year-old daughter was asked for her email address on a warranty card, it struck a chord with MessageMedia's permission advo...
View articleLarge, multifaceted deals with portals are very exciting. Many dot-com clients are eager to sign these large deals, which tend to involve distribution...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleIn the past, planners didn't do much in the way of targeting or research to see what sites had the most reach or the best composition against a given ...
View articleFor years, start-up companies and old-media execs alike have repeated amantra-like phrase: "When there is broadband, everything will be different." Re...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleResearch done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...
View articleDeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...
View articleInternet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
View articleThe Latin American Internet services market will see robust growth over the next five years, according to a report by IDC Latin America. Read More...
View articleSchwab's $1.3 billion purchase of U.S. Trust is a deal similar to AOL-Time, both because Schwab does most of its business online, and because Schwab p...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
View articleVoice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campa...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleAdKnowledge, which provides onlinemarketing management services, on Thursday said it was opening its firstEuropean office in London. Read More...
View articleSean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleNick's made this point before, but he thinks it's worth making again. For online marketers, there's good news and there's bad news. The good news is t...
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