Several online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...
View articleI-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...
View articleNick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...
View articleTalk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...
View articleBy the end of 2002, $2.8 billion will have been spent worldwide on e-commerce software, according to the report "Global E-Commerce Software Markets" b...
View articleAre you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...
View articleThe rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...
View articleSmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...
View articleThe number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...
View articleThe rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...
View articleAn international study of corporate Web site performance says that companies fail to cash in on the benefits of business-to-business e-commerce. Read ...
View articleReal Media launched World's InteractiveNewspapers, a one-stop buy point for national newspapers around theglobe, starting with newspapers in Europe. R...
View articleIt's economically very compelling to provide good customer service from your web site. Unfortunately, many popular web sites have stumbled in attempts...
View articleEngage Technologies Inc. is teaming up withad management company AdForce Inc. to provide profile-driven adtargeting services. Read More...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleAccess to buyers is a top concern in any sales organization design, and it's a critical factor in Internet ad sales, where every buyer is hugely busy....
View articleThe recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...
View articleLast week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...
View articleA heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...
View articleYesmail.com Inc., an Internet marketingfirm that delivers opt-in e-mail ads, filed for an initial public offeringthat could raise as much as $46 milli...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleThere is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleE*TradeCanada has entered into a strategic relationship with Canadian finance service Carlson Online to enhance the company's market presence by promo...
View articleAnn Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...
View articleThe concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...
View articleSan Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services...
View articleSan Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...
View article