Opt-in e-mail marketing company NetCreations Inc. entered apartnership with MySoftware Co., a provider of Internetdirect marketing services, to make N...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articleWe've all seen the increased use of print, television and radio advertising for web sites. Web banners used to be a great way to drive traffic, and in...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleThe amount of commerce conducted over the World Wide Web will top $1 trillion by 2003, according to a report by International Data Corp. (IDC). Read M...
View articleThe growth of e-commerce and the Internet in general has pushed Web-based application to their limits and beyond according to a study by Newport Group...
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleRightPoint Software delivered v.2.5 ofits Real-Time eMarketing Suite, an application for real-time one-to-onemarketing. Read More...
View articleAdKnowledge said that Organic Media,the interactive media division of online business builder Organic, selected the AdKnowledge System toexecute ad ca...
View articleReal Media will partner with ntl, a U.S. company that operates Britishnetworks across fiber optic, broadband coax and copper, broadcast, satelliteand ...
View articleSeveral online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...
View articleI-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...
View articleNick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...
View articleTalk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...
View articleBy the end of 2002, $2.8 billion will have been spent worldwide on e-commerce software, according to the report "Global E-Commerce Software Markets" b...
View articleAre you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...
View articleThe rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...
View articleSmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...
View articleThe number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...
View articleThe rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...
View articleAn international study of corporate Web site performance says that companies fail to cash in on the benefits of business-to-business e-commerce. Read ...
View articleReal Media launched World's InteractiveNewspapers, a one-stop buy point for national newspapers around theglobe, starting with newspapers in Europe. R...
View articleIt's economically very compelling to provide good customer service from your web site. Unfortunately, many popular web sites have stumbled in attempts...
View articleEngage Technologies Inc. is teaming up withad management company AdForce Inc. to provide profile-driven adtargeting services. Read More...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleAccess to buyers is a top concern in any sales organization design, and it's a critical factor in Internet ad sales, where every buyer is hugely busy....
View articleThe recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...
View articleLast week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...
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