The Next Wave: Hybrid Portals
Marketing

The Next Wave: Hybrid Portals

27y Joy Busse

The Next Wave: Hybrid Portals

A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...

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E-Mail Ad Firm Yesmailcom Files for IPO
Media

E-Mail Ad Firm Yesmailcom Files for IPO

27y Beth Cox

E-Mail Ad Firm Yesmailcom Files for IPO

Yesmail.com Inc., an Internet marketingfirm that delivers opt-in e-mail ads, filed for an initial public offeringthat could raise as much as $46 milli...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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Finding The Right Fit
Media

Finding The Right Fit

27y Janet Ryan and Kathy Lynn-Cullotta

Finding The Right Fit

There is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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E*TRADE Canada Cements Alliance with Carlson Online
Media

E*TRADE Canada Cements Alliance with Carlson Online

27y Deborah Jessop

E*TRADE Canada Cements Alliance with Carlson Onlin...

E*TradeCanada has entered into a strategic relationship with Canadian finance service Carlson Online to enhance the company's market presence by promo...

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Beyond Interactive to Handle ThirdAge.com Sweepstakes
Media

Beyond Interactive to Handle ThirdAge.com Sweepstakes

27y Beth Cox

Beyond Interactive to Handle ThirdAge.com Sweepsta...

Ann Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...

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So You Want Branding and Direct Response, Huh?
Marketing

So You Want Branding and Direct Response, Huh?

27y Rob McEwen

So You Want Branding and Direct Response, Huh?

The concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...

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Premium Network Launches Sweepstakes Unit
Media

Premium Network Launches Sweepstakes Unit

27y Beth Cox

Premium Network Launches Sweepstakes Unit

San Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services...

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Flycast Offers Testing Program for Creative
Media

Flycast Offers Testing Program for Creative

27y Beth Cox

Flycast Offers Testing Program for Creative

San Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...

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Distance Learning Grows Thanks to Net
Audience

Distance Learning Grows Thanks to Net

27y Michael Pastore

Distance Learning Grows Thanks to Net

Distance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...

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Got The Click-through Blues?
Marketing

Got The Click-through Blues?

27y Deborah Kania

Got The Click-through Blues?

Dabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...

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Voters Favor Digital Voting
Audience

Voters Favor Digital Voting

27y Michael Pastore

Voters Favor Digital Voting

Two-thirds of Americans would like the option to cast their vote over the Internet, according to the latest results of ActivMedia's FutureScapes study...

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Europeans Taking Finances Online
Marketing

Europeans Taking Finances Online

27y Michael Pastore

Europeans Taking Finances Online

The introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...

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Online Ad Revenue Soars in Canada
Ad Industry Metrics

Online Ad Revenue Soars in Canada

27y Michael Pastore

Online Ad Revenue Soars in Canada

Online advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...

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Technology Can Bring Shoppers Inside
Audience

Technology Can Bring Shoppers Inside

27y Michael Pastore

Technology Can Bring Shoppers Inside

By improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...

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ConsumerNet in Deal to Use IceNine E-Mail App
Media

ConsumerNet in Deal to Use IceNine E-Mail App

27y Beth Cox

ConsumerNet in Deal to Use IceNine E-Mail App

Red Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusiverightsto market and sell the latter's IceNine e-ma...

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eBay Selects AdKnowledge for Web Ad Management
Media

eBay Selects AdKnowledge for Web Ad Management

27y Beth Cox

eBay Selects AdKnowledge for Web Ad Management

Palo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...

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DoubleClick Shopping Program Launched
Media

DoubleClick Shopping Program Launched

27y Beth Cox

DoubleClick Shopping Program Launched

New York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping andservices program that offers e-commerce adver...

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PhotoLoft.com Signs Rep Pact With Adsmart
Media

PhotoLoft.com Signs Rep Pact With Adsmart

27y Beth Cox

PhotoLoft.com Signs Rep Pact With Adsmart

Campbell, CA-based photo-sharing Web site PhotoLoft.com signed a rep agreement withAndover, MA-based online advertising network Adsmart, a subsidiary ...

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Wag The Web Site
Marketing

Wag The Web Site

27y Nick Usborne

Wag The Web Site

Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...

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E-Commerce Not the Whole Story
Audience

E-Commerce Not the Whole Story

27y Michael Pastore

E-Commerce Not the Whole Story

US e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...

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Selecting The Right Ad Sales Route
Media

Selecting The Right Ad Sales Route

27y Janet Ryan and Kathy Lynn-Cullotta

Selecting The Right Ad Sales Route

Outsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...

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The Shift To Rich
Marketing

The Shift To Rich

27y Paul J. Bruemmer

The Shift To Rich

We've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...

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Six Million Victims of Web Fraud
Audience

Six Million Victims of Web Fraud

27y Michael Pastore

Six Million Victims of Web Fraud

Six million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...

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Taming The 900-Pound Gorilla
Media

Taming The 900-Pound Gorilla

27y Tom Hespos

Taming The 900-Pound Gorilla

Any of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...

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European Internet Usage Remains Low
Audience

European Internet Usage Remains Low

27y Michael Pastore

European Internet Usage Remains Low

Low Internet usage remains a problem across Europe, despite the frenzy surrounding free Internet access, according to research by Jupiter Communicatio...

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Internet, Stores Work Together
Audience

Internet, Stores Work Together

27y Michael Pastore

Internet, Stores Work Together

Research done by the Consumer Electronics Manufacturers Association (CEMA) found that nearly 60 percent of online shoppers are using both established ...

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