Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleWe sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...
View articleRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...
View articleDuration: 20 minutes Today: People search on their phones more than they do on computers, are 5x more likely to leave a site if it isn’t mobile friend...
View resourceNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleIn moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...
View articleCall tracking in its most basic form has existed for decades. But the development of the technology has seemed to stagnate in recent years. Optimizati...
View resourceEver wonder how to get your website to show up in search results? You’re not alone. It’s a question most online store owners ask once their website la...
View resourceTip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...
View articleUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleCompanies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster ans...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleMost marketers are still scrambling to build a voice search optimization strategy. Here is insider advice from our recent webinar for doing it best. R...
View articleBy 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleImmersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...
View articleAdopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website. Here are a few st...
View articleThe internet is filled with deserted websites that were built in hopes of driving traffic and business but abandoned when those clicks never materiali...
View resourceFeatured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...
View articleDeploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...
View articleNew research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...
View articleWhile email marketing has grown up in recent years, the age-old question of how to get your emails noticed remains. The answer gets tougher as inboxes...
View resourceWe’re in the midst of a content explosion. Consumers expect to have personalized, relevant experiences at all times, in all places, and on all p...
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