GUEST POST: 6 questions to ask before developing an innovative digital strategy
Insights

GUEST POST: 6 questions to ask before developing an innovative digital stra...

12y Guest Writer

GUEST POST: 6 questions to ask before developing a...

Our latest guest post comes care of Sara Devi Earnshaw, a seasoned digital marketing professional based in Hong Kong who helps create online strategy ...

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10 great digital marketing strategies to implement in 2014
Insights

10 great digital marketing strategies to implement in 2014

12y Lucy Smeddle

10 great digital marketing strategies to implement...

As countless brands around the world continue to build their online presence through social media, video marketing and viral campaigns, the guys at Th...

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GUEST POST: Why re-evaluating your SEO strategy for 2014 is imperative
Insights

GUEST POST: Why re-evaluating your SEO strategy for 2014 is imperative

12y Guest Writer

GUEST POST: Why re-evaluating your SEO strategy fo...

Our latest guest post comes from Sarita Ramakrishnan, an SEO specialist from Evolutia Design Ltd, a Webdesign/ Development Agency based in the heart o...

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7 Things to Include in Your Brand’s Social Media Strategy
Asia

7 Things to Include in Your Brand’s Social Media Strategy

12y Andy Cronin

7 Things to Include in Your Brand’s Social Media S...

Every brand is unique, but there are some basic things every brand should consider. Read More...

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Australian DSP Brandscreen Seeks Buyers After Entering Into Administration
Asia

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

12y Adaline Lau

Australian DSP Brandscreen Seeks Buyers After Ente...

A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...

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The Growing Social Media Power of Women and Marketing Strategies For Reaching Them
Social

The Growing Social Media Power of Women and Marketing Strategies For Reachi...

12y Ekaterina Walter

The Growing Social Media Power of Women and Market...

Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. R...

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Strategies to Maximize Your Global Search Marketing Program
Search

Strategies to Maximize Your Global Search Marketing Program

12y Dave Lloyd

Strategies to Maximize Your Global Search Marketin...

Learn about three areas where opportunities exist to maximize the value that SEO and search marketing bring to a geo-focused enterprise. Read More...

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3 Reasons Why Your Digital Strategy is Failing
Asia

3 Reasons Why Your Digital Strategy is Failing

12y Josh Bledsoe

3 Reasons Why Your Digital Strategy is Failing

Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Read More...

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Youth Marketing Strategy 2014 date announced
Events & Awards

Youth Marketing Strategy 2014 date announced

12y Lucy Smeddle

Youth Marketing Strategy 2014 date announced

Brands and agencies interested in appealing specifically to consumers aged 16-24 may be pleased to hear that Voxburner has announced the date of their...

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How to perfect your social media strategy in 30 minutes
Insights

How to perfect your social media strategy in 30 minutes

12y Lucy Smeddle

How to perfect your social media strategy in 30 mi...

Struggling with the hours you spend promoting your brand/s on social media every day? Check out this great infographic from the guys at Pardot, which ...

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Strategic social media usage sees Movember named most talked-about charity
Events & Awards

Strategic social media usage sees Movember named most talked-about charity

12y Lucy Smeddle

Strategic social media usage sees Movember named m...

A recent survey that analysed the most talked-about brands in the voluntary sector saw Movember crowned number one, and many experts are pointing to i...

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Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video
Media

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

12y Tessa Wegert

Stuck in the Visual Web: 6 Strategies for Winning ...

What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...

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Mobile web strategies increasingly important as desktop access rates decline
Insights

Mobile web strategies increasingly important as desktop access rates declin...

12y Lucy Smeddle

Mobile web strategies increasingly important as de...

A new report by Netbiscuits has highlighted just how essential mobile web strategies are to brands looking to attract consumers, revealing that the to...

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Five Strategy Changes To Help You Cope with Google’s Ad Rank Change
Paid Search

Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

12y Kevin Lee

Five Strategy Changes To Help You Cope with Google...

What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...

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Strategic digital marketing campaign helps Ticketscript sell its 10 millionth ticket
Insights

Strategic digital marketing campaign helps Ticketscript sell its 10 million...

12y Lucy Smeddle

Strategic digital marketing campaign helps Tickets...

The power of social media and mobile marketing in enhancing a brand and saving it from drowning among competition is perfectly exemplified in the stor...

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Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy
Paid Search

Google Organic & Paid Search Changes Call for Rethinking Search Marketi...

12y Kevin Lee

Google Organic & Paid Search Changes Call for ...

Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the...

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Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies
Social

Government Shutdown Frustrating to Park Social Fans, Opportunity for Privat...

12y Mary Lisbeth D'Amico

Government Shutdown Frustrating to Park Social Fan...

Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...

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Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
Data insights

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

12y Jennifer Wolfe

Brand gTLD Subdomain Strategy: Navigating the New ...

As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...

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Infographic reveals how to create an awesome optimised content strategy
Insights

Infographic reveals how to create an awesome optimised content strategy

12y Lucy Smeddle

Infographic reveals how to create an awesome optim...

Check out this great infographic from the team at Intergage, which reveals the 7 steps to creating a successful optimised content strategy. Read More...

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Success dependent on coherent digital marketing strategies, 66% of marketers say
Insights

Success dependent on coherent digital marketing strategies, 66% of marketer...

13y Lucy Smeddle

Success dependent on coherent digital marketing st...

A new survey from software giant Adobe has revealed that marketers are beginning to put greater emphasis on the importance of a coherent digital marke...

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New Adobe ad pokes fun at confused digital marketing strategies
Acquisition

New Adobe ad pokes fun at confused digital marketing strategies

13y Lucy Smeddle

New Adobe ad pokes fun at confused digital marketi...

The advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...

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Social Media Content Strategies - A Performance-Based Approach
Asia

Social Media Content Strategies - A Performance-Based Approach

13y Jon Wade

Social Media Content Strategies - A Performance-Ba...

It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...

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Creating an Inbound Marketing Content Strategy
Media

Creating an Inbound Marketing Content Strategy

13y Luke Summerfield

Creating an Inbound Marketing Content Strategy

How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make...

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Leaky Bucket? Strategies for Managing Unsubscribes
B2C Email Marketing

Leaky Bucket? Strategies for Managing Unsubscribes

13y Tia Matsumoto

Leaky Bucket? Strategies for Managing Unsubscribes

Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...

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Pandora Shares Strategy for Introducing Video Ads
Media

Pandora Shares Strategy for Introducing Video Ads

13y Matt Kapko

Pandora Shares Strategy for Introducing Video Ads

Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...

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Complexograms: An Illustration of Your Content Marketing Needs
Analytics

Complexograms: An Illustration of Your Content Marketing Needs

13y Bryan Eisenberg

Complexograms: An Illustration of Your Content Mar...

The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...

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Lack of budget blamed for unsuccessful online measurement strategies
Insights

Lack of budget blamed for unsuccessful online measurement strategies

13y Rebecca Horsley

Lack of budget blamed for unsuccessful online meas...

A new report by Econsultancy and Lynchpin has revealed that 50% of companies are failing to implement successful online measurement strategies because...

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What to Ask of Big Data to Inform Your Marketing Strategy
Data insights

What to Ask of Big Data to Inform Your Marketing Strategy

13y Adria Saracino

What to Ask of Big Data to Inform Your Marketing S...

With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...

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