This is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: pres...
View articleThe importance of digital marketplaces to a company's overall e-business strategy is crucial, and over the next 12 months, their role as a means of co...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleThe perceptions wireless users have of mobile technology differ around the world, according to a report by The Boston Consulting Group, which also fou...
View articleHow much will people pay for your product? What price point is likely to maximize profit? Following on his discussion of margins last week, Aaron take...
View articleIt's difficult to communicate the brand when there's a split between the interactive and traditional sides of agencies. One solution is to toss the "e...
View articleOffline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...
View articleHow do you set the price point at which your product will be offered? Aaron takes a look at one of the first things you want to do: Determine the marg...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleCall him "The Link Mensch." Everyone else does. Why? Because the man lives links. All day, every day, he builds links. And he's been doing it for six ...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleWhen Ann and Andy launched ClickZ, they had three potential scenarios for the endgame: remain private, pursue venture capital for a potential IPO, or ...
View articleYou asked for it, you've got it. In answer to many requests, Paul gives you specific technical solutions for getting your dynamic pages registered in ...
View articleTwo terms that have negative connotations in training, but embody the essence of customer care for marketing, are "spoon-feeding" and "handholding." R...
View articleThe goal here is to get your site visitors and customers to get some skin in the game. Vest some interest in your success because you've become a vend...
View articleBy 2003, online marketplaces must be managed strategically as part of the selling channel mix. Short-term, stopgap tactics will not suffice when the n...
View articleThere's lots of talk about how to integrate interactive into the traditional agency and about the great divide between the interactive and traditional...
View articleThis week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleRichard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleWhen it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleDirect marketing powerhouse Experianon Tuesday tapped e-mail marketing infrastructure firm FloNetwork Inc. to help it take itsoffline services onto th...
View articleMicrosoft's bCentral small-businesssite on Wednesday partnered with reverse marketplace imandi.com, in an agreement that letsvisitors to the Microsoft...
View articleFor the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...
View articlePaul talks about page optimization and registration, the first two steps of a positioning campaign. Learn about the web site audit, an important pre-r...
View articleIn a deal that brings together two big players in the Internet ad business,Engage Technologies, a CMGI operating company, andAdAuction.com on Wednesda...
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