24/7 Media picked up a bunch of newclients in one fell swoop Monday, by forging a strategic alliance withInternet incubator idealab!. Read More...
View articleSmartcasual.com, a start-up men'sclothing e-tailer, on Wednesday chose Doublespace to help it create itsbrand strategy and identity, as well as the us...
View articleThe idea of personalizing web and email content is becoming well accepted because most of us already personalize the person-to-person communications t...
View articleWeb development shop Xceed this weekforged an alliance with iMedium, afirm that embeds "hotspots" into visual images, to include iMedium'stechnology i...
View articleBack in October, Michael discussed several steps you can take for selling ads on your site, such as pricing, common ad sizes, and technical issues. Hi...
View articleIt's pretty obvious to most people that they need to implement some kind of online support solution for their company. They believe that allowing cust...
View articleE-business agency Modem Media. Poppe Tyson launched a newoffering called Internet Customer Service Solutions (ICSS), designed to helpclients improve c...
View articleMarketers will need to become sense generators for consumers, as the Internet increasingly dominates consumer purchasing, and sight becomes the key ve...
View articleMost business plans that we have read recently include a revenue stream from selling advertising space. But just because you have a site that generate...
View articleMost consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...
View articleInteractive agency Avenue A Inc. launched a new servicedesigned to enable its clients to minimize risk and maximizereturn-on-investment (ROI) on high-...
View articleAd network Adsmart said it has created a new set ofdivisions and categories that "precisely match the way advertisers buy media. Read More...
View articleOutsourced ad management and delivery company AdForce Inc. named Tim DePriest as directorof worldwide strategic marketing. Read More...
View articleNews and analysis site Stratfor.com contracted with 24/7 Media to become its exclusiveadvertising representative. Read More...
View articleLast week, Tom talked about the elements of a good media strategy, at least from the traditional advertising agency's point of view. This week he tell...
View articleWant a terrific media plan? Then forget the BS and think strategy. It's a guarantee for clear goals, objectives, proper budget and ultimately, killer ...
View articleMarlborough, MA-based affiliate marketing company Be Free Inc. established a strategicagreement with Waltham, MA-based Trellix Corp., a developer of W...
View articleAs part of a nationwide expansion drive, Los Angeles-based AdNet Strategieshas changed its name to Latitude90 and formally launchedadMonitor, its prop...
View articleHow does a new site scramble to build a brand with advertisers in an increasingly crowded market? Bobbie Halfin offers a roadmap by looking at one sit...
View articleRedwood City, CA-based Ampex Corp. named Raymond J. Marione as vicepresident--brand strategy. Read More...
View article24/7 Media Inc. in New York named formerAmerican Express senior manager Ken Leidner as vice president, strategicplanning. Read More...
View articleTime Inc.'s Sports Illustrated magazine and Turner BroadcastingSystem Inc.'sCNN News Group have partnered with Dodge, a division of DaimlerChrysler,in...
View articlePalo Alto, CA-based Centraal Corp., creator of the RealNames Web page addressing system,signed a strategic distribution and reseller alliance with Ink...
View articleiXL Inc. named Aimee Levine as vice presidentof strategic marketing. Read More...
View articleInfoseek Corp. signed anagreement with ZDTV to be the preferred search and navigation engine forZDTV's integrated Web site, ZDTV.com . Read More...
View articleCNN/SI Interactive and the consumer marketing division of Sports Illustratedhave selected USWeb Corp. as agency of record to providestrategy consultin...
View articleFinancial institutions across the board are struggling to identify a clear business strategy and a business case for electronic commerce, according to...
View articleUS Interactive formed astrategic partnership with Trilogy Software Inc. , a provider of sales,marketing and business-to-business e-commerce applicatio...
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