As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...
View articleAs marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...
View articleTikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...
View articleBrand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...
View article30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022. CMOs ...
View articleFour questions you need to ask yourself and your team to truly become inclusive as a brand Read More...
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View articleAs the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...
View articleAt ClickZ we believe senior marketers should be presented with thought leadership experiences that offer significant value and insight into the indust...
View articleCFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...
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View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleWhen too much technology is your road blocker, how do you tackle marketing transformation? Read More...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleDoes your brand have a league carved out and in line with consumer expectations? Read More...
View article30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...
View articleNicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...
View article2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...
View articleHow you can balance business as (un)usual like a true leader Read More...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
View articleAllocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...
View articleHow to get the strategy, technology, and value of change right Read More...
View articleHow KFC turned threat into opportunity by suspending its iconic slogan Read More...
View articleMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resource30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...
View articleWhen clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...
View articleEngage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...
View articleAn agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...
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