HP Unveils 'Demand More' Campaign
Media

HP Unveils 'Demand More' Campaign

23y Brian Morrissey

HP Unveils 'Demand More' Campaign

Taking a swipe at IBM's 'On Demand' push, HP launches an ad campaign for its adaptive enterprise strategy. Read More...

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Credit Card Concerns Curtail Purchases
Marketing

Credit Card Concerns Curtail Purchases

23y Robyn Greenspan

Credit Card Concerns Curtail Purchases

Almost all Internet users have them, but many are afraid to use them online. Read More...

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Intersecting Search and Blogs
Search

Intersecting Search and Blogs

23y Danny Sullivan

Intersecting Search and Blogs

Search-friendlier blogs and blog-friendlier search. Read More

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What Should You Measure? Part 2: Online Media
Analytics

What Should You Measure? Part 2: Online Media

23y Melaney Smith

What Should You Measure? Part 2: Online Media

So much data, so little time. How do marketers determine what to measure for their online businesses? Part two of a series. Read More...

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Leverage the Upfront for the Web
Media

Leverage the Upfront for the Web

23y Mark Redetzke

Leverage the Upfront for the Web

How to leverage this long-standing institution from an online perspective. Read More...

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Paid Inclusion Hot, LookSmart Not
Media

Paid Inclusion Hot, LookSmart Not

23y Brian Morrissey

Paid Inclusion Hot, LookSmart Not

The paid inclusion company says its earnings will be as much as 50 percent lower than expected due to increased competition in the crowded search sect...

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Professionals Prefer Typing To Talking
Email

Professionals Prefer Typing To Talking

23y Robyn Greenspan

Professionals Prefer Typing To Talking

An overwhelming majority of businesspeople would rather communicate via e-mail than any other method. Read More...

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Intrusive Ads on the Way Out
Marketing

Intrusive Ads on the Way Out

23y Sean Carton

Intrusive Ads on the Way Out

There's a feeling in the air, and it may be a harbinger of changing marketing practices. Read More...

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E-Mailing Teens and Tweens: Pitfalls and Opportunities
Email

E-Mailing Teens and Tweens: Pitfalls and Opportunities

23y Paul Soltoff

E-Mailing Teens and Tweens: Pitfalls and Opportuni...

This age group's buying power and influence are enormous. Tapping into that power is the tough part. Read More...

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AOL to Push Boeing 7E7
Media

AOL to Push Boeing 7E7

23y Brian Morrissey

AOL to Push Boeing 7E7

The cross-marketing deal calls for the online service to give members a sneak peak at the aerospace manufacturer's new plane and vote for its name. Re...

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Questions for Peter Weedfald of Samsung Electronics
Media

Questions for Peter Weedfald of Samsung Electronics

23y Zachary Rodgers

Questions for Peter Weedfald of Samsung Electronic...

A year ago, Samsung dramatically increased its investment in online advertising, a move championed by Senior VP of Strategic Marketing Peter Weedfald....

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Execs and Accounts for May 2, 2003
Media

Execs and Accounts for May 2, 2003

23y Zachary Rodgers

Execs and Accounts for May 2, 2003

EarthQuake Media recruits Andrew Ettinger as senior media analyst; DoubleClick and Tacoda Systems form an alliance; WebAdvantage.net picks up Johns Ho...

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FTC Spam Forum Dispatch
Marketing

FTC Spam Forum Dispatch

23y Rebecca Lieb

FTC Spam Forum Dispatch

Disagreement on the details, but cohesion, consensus, and bonding. Read More...

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How High Is Your Hurdle?
Analytics

How High Is Your Hurdle?

23y Bryan Eisenberg

How High Is Your Hurdle?

Creating a Web presence is easy, but it shouldn't be that easy. Read More...

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Acquisition Methods: Learning From Specpan’s Approaches
Email

Acquisition Methods: Learning From Specpan’s Approaches

23y Heidi Anderson

Acquisition Methods: Learning From Specpan’s Appro...

Specpan tries three acquisition methods. Below, the lessons they offer. Read More...

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Business Users Clearly Define Spam
Email

Business Users Clearly Define Spam

23y Roy Mark

Business Users Clearly Define Spam

New survey reveals the difference between spam and desired e-mail for workers is whether the user has previously transacted business with the sender. ...

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Google Grabs Globe, U.S. to Yahoo!
Marketing

Google Grabs Globe, U.S. to Yahoo!

23y ClickZ Stats Staff

Google Grabs Globe, U.S. to Yahoo!

One-third of worldwide English-speaking searchers choose Google, while Yahoo! holds a narrow edge in the U.S. Read More...

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AOL Launches Eight-Week Broadband Promo
Media

AOL Launches Eight-Week Broadband Promo

23y Brian Morrissey

AOL Launches Eight-Week Broadband Promo

The ISP will promote its fledgling broadband service's exclusive sneak peeks at Time Warner content. Read More...

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It's My Birthday. Buy Me a Present.
Analytics

It's My Birthday. Buy Me a Present.

23y Jack Aaronson

It's My Birthday. Buy Me a Present.

Online gift services come in different guises. Which is best for your site? Read More...

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What's Behind Google's Purchase of Applied Semantics?
Search

What's Behind Google's Purchase of Applied Semantics?

23y Danny Sullivan

What's Behind Google's Purchase of Applied Semanti...

What's in it for Google? Where will the deal leave Google's top rival? Read More...

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Rise Above Irrelevancy
Email

Rise Above Irrelevancy

23y Kathleen Goodwin

Rise Above Irrelevancy

Overcome inbox overflow. Develop conversational e-mails that are right on target. Read More...

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Sun, Partners Develop Security Appliances
Email

Sun, Partners Develop Security Appliances

23y Enid Burns

Sun, Partners Develop Security Appliances

Sun and its partners introduce a line of security appliances to tackle spam, viruses and hackers. Read More...

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ComScore Launches Search Service
Media

ComScore Launches Search Service

23y Brian Morrissey

ComScore Launches Search Service

With a booming search sector, the Internet measurement firm rolls out qSearch to measure the top players and consumer search behavior. Read More...

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Why "RFP" Now Means "Request for Perjury"
Media

Why "RFP" Now Means "Request for Perjury"

23y James Hering

Why "RFP" Now Means "Request for Perjury"

There are no shortage of complaints about the online RFP process, and they come from both sides of the table. Read More...

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Many Channel Surfers Are Web Surfers
Ad Industry Metrics

Many Channel Surfers Are Web Surfers

23y Robyn Greenspan

Many Channel Surfers Are Web Surfers

A mouse in one hand and a remote control in the other indicate a need for a multimedia marketing mixture. Read More...

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Professionals Prefer Typing To Talking
Audience

Professionals Prefer Typing To Talking

23y Robyn Greenspan

Professionals Prefer Typing To Talking

An overwhelming majority of businesspeople would rather communicate via e-mail than any other method. Read More...

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Welcome to Spam Week
Media

Welcome to Spam Week

23y Roy Mark

Welcome to Spam Week

Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough. Spam Becomes Public Enemy...

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Eyeblaster Rolls Out Rich Media Banner
Media

Eyeblaster Rolls Out Rich Media Banner

23y Brian Morrissey

Eyeblaster Rolls Out Rich Media Banner

Marrying rich media and the banner ad, the unit uses 'polite' downloading technology that won't slow Web-page loading. Read More...

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