ElectricArtists partners with Seventeen Magazine to promote an online book club; ten European ad agencies adopt Atlas DMT's Digital Marketing Suite; C...
View articleThe next interactive marketing revolution is right around the corner... but the corner seems to be a million miles away. Read More...
View articleA whitelist is a badge of honor to e-mailers, a testament to their legitimacy. But the badge may be plastic, not gold. Read More...
View articleThe onslaught of spam is spawning a growing spate of solutions, but which approach to fighting spam is best for your organization? Join Jacqueline Emi...
View articleA couple of years from now, will you still be relying on the same anti-spam strategy you’re using today? Jacqueline Emigh takes a look at the anti-spa...
View articleCompanies that fail to get serious about their management of customer service e-mail will ultimately pay the price with higher customer service costs ...
View articleThe new convergence -- marketing, business, accounting, technology, and economics -- meet to optimize profit. Read More...
View articlePushing beer on Friday afternoons or sandwiches at lunchtime makes intuitive sense. Is it for you? Read More...
View articleHave you created an online version of shopping purgatory? No wonder customers abandon full carts. Read More...
View articleCarat Interactive promotes Greg Smith to head of national media practices; Acklands-Grainger taps True North to build its Web site; The Castle Group a...
View articleMedia buyers' choices are getting more difficult. Tessa tells you how to cope. Read More...
View articleCompanies that fail to get serious about their management of customer service e-mail now will ultimately pay the price with higher customer service co...
View articleThe new Macromedia Central software environment allows the creation ofFlash-based applications that run offline without an Internet connection. Read M...
View articleThe IAB adds 15 members; ninedots launches a Web site for Levi Strauss & Co; Blast Radius builds a product support site for Nike Timing Read More...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleWhy make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Read More...
View articleDow Jones Newswires launches new campaign; Register.com offers paid-inclusion tool; and Coke tries SMS contest in China. Read More...
View articleLong-term organizational changes would certainly help integration, but what can you do now ? Read More...
View articleEight-year-olds don't buy cars or furniture, but they play a bigger role than you'd think in determining which ones their parents buy. Branding to adu...
View articleAs the 'free vs paid' debate rages, there's a growing sentiment that providing services around content might provide the gold mine for struggling Web ...
View articleSure, consumers are frustrated with spam. What are you going to do about it? Read More...
View articleEyeblaster hires Paul Kadin as executive VP of marketing and strategy; Alexander & Tom launches three Web sites and an e-mail campaign for Under Armou...
View articleThe Wall Street Journal Online adds another product to its premium online offerings just as the free vs paid debate heats up. Jupiter: Paid Content Ma...
View articleDespite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising, according to Jupiter...
View articleForecasts indicate that 2003 will be a year of spending moderately in the retail sector, but on the hardware front, uncertainty and frustration reign ...
View articleDespite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising. Read More...
View articleUPDATE: Microsoft imposes a limit on outgoing e-mails for Hotmail users in an attempt to hamper spammers. Read More...
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