VeriSign Settles Marketing Lawsuit
Media

VeriSign Settles Marketing Lawsuit

24y Team ClickZ

VeriSign Settles Marketing Lawsuit

Go Daddy drops its complaint after accusing the domain registrar giant of misleading customers with phony 'Domain Name Renewal Notices.' Read More...

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Email Power to the People, Part 1
Email

Email Power to the People, Part 1

24y Paul Soltoff

Email Power to the People, Part 1

Paul thinks he’s got the solution to the email spam/blocking/filtering problem. Read More...

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Trilegiant, E-centives Strike Technology Pact
Media

Trilegiant, E-centives Strike Technology Pact

24y Christopher Saunders

Trilegiant, E-centives Strike Technology Pact

The e-mail marketer is expected to benefit from Trilegiant's move from offline to online loyalty programs. Read More...

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Autobytel, priceline.com Join Forces
Media

Autobytel, priceline.com Join Forces

24y Beth Cox

Autobytel, priceline.com Join Forces

The two undertake a joint marketing scheme that opens further carbuying options to priceline.com users, and opens the door for priceline.comto tap the...

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Execs and Accounts for October 4, 2002
Media

Execs and Accounts for October 4, 2002

24y Zachary Rodgers

Execs and Accounts for October 4, 2002

ElectricArtists unveils its initial slate of ElectricArtists En Espanol clients; Yahoo! to carry fourth quarter campaign in support of fifth Faith Hil...

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Internet World -- R.I.P.
Marketing

Internet World -- R.I.P.

24y Rebecca Lieb

Internet World -- R.I.P.

Who's the audience? What's the message, the positioning, the competition? At Internet World, thinking like a marketer is very, very hard. Read More...

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Could Pay-for-Play Replace Peer-to-Peer?
Audience

Could Pay-for-Play Replace Peer-to-Peer?

24y Robyn Greenspan

Could Pay-for-Play Replace Peer-to-Peer?

A small percentage of music downloaders would be willing to pay for files, but the figure jumps significantly when free options are eliminated. Read M...

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AOL's Miller: The Members Shall Lead Us
Media

AOL's Miller: The Members Shall Lead Us

24y Erin Joyce

AOL's Miller: The Members Shall Lead Us

In his first public comments since taking the reins at America Online, CEO Jonathan Miller talks of a resurgent AOL whose strength is in its commitmen...

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New York Times, Community Connect Join Forces On Job Ads
Media

New York Times, Community Connect Join Forces On Job Ads

24y Pamela Parker

New York Times, Community Connect Join Forces On J...

The New York Times further beefs up its offerings in the highly-competitivehelp-wanted ads arena by enhancing diversity of job board. Read More...

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Pioneers in the Email Highlands
Email

Pioneers in the Email Highlands

24y Heidi Anderson

Pioneers in the Email Highlands

It’s not quite ’Braveheart,’ but it’s still been a battle for these Scottish marketers to launch an email PR effort. Read More...

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Your Website as a Narrative, Part 4: Conclusion
Analytics

Your Website as a Narrative, Part 4: Conclusion

24y Jack Aaronson

Your Website as a Narrative, Part 4: Conclusion

Your Web site visitors may be consumers, engineers, or managers, but, above all, they're human. Read More...

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In the Minds of Marketers
Marketing

In the Minds of Marketers

24y Jeffrey Graham

In the Minds of Marketers

Understanding and addressing marketers' problem to grow the industry. Read More...

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Media Buyer's Guide to Search Advertising
Search

Media Buyer's Guide to Search Advertising

24y Kevin Lee

Media Buyer's Guide to Search Advertising

A six-point plan for marketers who view search as 'media.' Read More...

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Study: Newspaper Sites Missing Out on Ad Dollars
Media

Study: Newspaper Sites Missing Out on Ad Dollars

24y Robyn Greenspan

Study: Newspaper Sites Missing Out on Ad Dollars

Research finds that newspapers can boost online ad revenue by courting Internet advertisers and readers through different methods than those used by t...

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Execs and Accounts for October 2, 2002
Media

Execs and Accounts for October 2, 2002

24y Zachary Rodgers

Execs and Accounts for October 2, 2002

HotJobs appoints Tres Meyer as senior vice president of HotJobs marketing and Yahoo! vice president; Google hires Wendy Muller as head of Canadian ad ...

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The Rules of Engagement, Part 1
Email

The Rules of Engagement, Part 1

24y Kathleen Goodwin

The Rules of Engagement, Part 1

When you’re courting customers with email newsletters, the first step is knowing your prospective mate. Read More...

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We Tried Email -- It Didn’t Work
Analytics

We Tried Email -- It Didn’t Work

24y Mark Sakalosky

We Tried Email -- It Didn’t Work

Why do prospects shun email marketing? They don’t understand it’s a process, not a magic bullet. Read More...

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Sshh... The Shopping Police
Media

Sshh... The Shopping Police

24y Seana Mulcahy

Sshh... The Shopping Police

Shop. Lunch. Shop. Employers take aim against Internet primetime's core audience: at-work surfers. Read More...

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Webogram Power, Part 2
Marketing

Webogram Power, Part 2

24y Martin Lindstrom

Webogram Power, Part 2

Map your strategy for upselling and cross-selling customers on your Web site. Read More...

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Overture, Microsoft Renew "Search Pane", Site Deals
Media

Overture, Microsoft Renew "Search Pane", Site Deals

24y Christopher Saunders

Overture, Microsoft Renew "Search Pane", Site Deal...

The deal broadens the paid listings provider's global footprint as international competition grows. Read More...

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Execs and Accounts for September 30, 2002
Media

Execs and Accounts for September 30, 2002

24y Zachary Rodgers

Execs and Accounts for September 30, 2002

DraftDigital launches a Spanish language version of Tequila producer Jose Cuervo's Web site; Bluestreak creates an online sweepstakes on behalf of new...

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Brand-Aid for Everyday Email
Email

Brand-Aid for Everyday Email

24y Barry Stamos

Brand-Aid for Everyday Email

A simple, effective, inexpensive, powerful branding tool hardly anyone uses. Read More...

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PDA Revenue Found in Consumer, Wireless
Audience

PDA Revenue Found in Consumer, Wireless

24y Robyn Greenspan

PDA Revenue Found in Consumer, Wireless

Latin American market growth is on par with worldwide forecasts, as competing vendors try to seize share from Palm. Read More...

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What Should You Measure?
Analytics

What Should You Measure?

24y Bryan Eisenberg

What Should You Measure?

Everything's measurable -- but don't measure everything. Define what you need to know to meet your objective. Read More...

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Buyout Offer Looms for MaxWorldwide
Media

Buyout Offer Looms for MaxWorldwide

24y Christopher Saunders

Buyout Offer Looms for MaxWorldwide

An agitated investors group is looking to take control of the troubled ad seller. Read More...

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Publishers Lag in Tech Arms Race
Marketing

Publishers Lag in Tech Arms Race

24y Pamela Parker

Publishers Lag in Tech Arms Race

They provide information online. New tech solutions mean publishers could get the information they need to attract sorely needed ad dollars. Read More...

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Coupons, Coupons, Get Your Coupons Here!
Email

Coupons, Coupons, Get Your Coupons Here!

24y Al DiGuido

Coupons, Coupons, Get Your Coupons Here!

The tried-and-true technique of couponing can be turbocharged with email. Read More...

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Trend Micro
Email

Trend Micro

24y Team ClickZ

Trend Micro

Trend Micro provides antivirus and content security software and services. Read More...

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