With the aid of new software, some companies are going to the source when it comes to battling the deluge of spam that is overflowing their inboxes an...
View articleYou know who your e-newsletter should go to, but what should you send? Read More...
View articleThe IAB launches newsletter and e-mail committees; Sharpe Partners hires Bill Hewson as director of client strategy; Byte Interactive launches a follo...
View articleWhatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Read More...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little ofboth. Read More...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both. Read More...
View articleLike postal rates, the amount of direct mail seems to be steadily rising. Read More...
View articleThe biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Read More...
View articleTwo new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers in...
View articleBarry’s last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to th...
View articleBrightmail launches a major update to its product line, promising even better accuracy in its ongoing search for antispam protection. Until it’s perfe...
View articleHow much time and effort have you invested thinking about how your prospects buy? Read More...
View articleCarat Interactive chooses ad server; E&Y exec tapped for ANA post. Read More...
View articleA volatile potion: affiliates, merchants, networks, and adware. If you can't stand the heat, stay out of the kitchen! Read More...
View articleThere are techniques galore for generating millions of clicks and impressions. Do they move units? Read More...
View articleDespite some controversy, a new slate of ads attempts to pitch Office v. X to the folks who just love to hate Microsoft. Read More...
View articleThinking of launching a B2B email newsletter? Got one up and running but could use a little help? A new series to answer your questions. Read More...
View articleThe securities industry calls it wealth management. We call it CRM for investment firms. A six-part series. Read More...
View articleBarrier to entry or critical ally? Try courting the gatekeepers. Read More...
View articleThe portal posts a healthy third-quarter profit on the strength of its paid products and the rebound of some types of advertising. Read More...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleContent management is a bubbling vat of hyperbole. It's time for some simple language. Read More...
View articleDownward revisions in IT spending data may come as no surprise to IT vendors. But analysts also see bright spots that suggest the slide in spending ma...
View articleThe Web travel player's advertising faces its second challenge in recent weeks. Read More...
View articleYour site search engine isn't a toy, and you shouldn't treat it like one. Read More...
View articleIt's the perennial question: What reporting and analysis systems should I use? Read More...
View articleThe Spanish Internet access provider and site network operator opensits war chest for online direct marketer GetRelevant in hopes of improving ad conv...
View articleYahoo!, Universal McCann, Optimedia and Deutsch sign up with WebRF; Red Door Interactive hires Kelly Oletta as business development director; True Nor...
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