Honeymoon in E-Marketing Heaven
Marketing

Honeymoon in E-Marketing Heaven

24y Pamela Parker

Honeymoon in E-Marketing Heaven

A quaint country inn with sophisticated Web wisdom. Read More...

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Execs and Accounts for November 1, 2002
Media

Execs and Accounts for November 1, 2002

24y Zachary Rodgers

Execs and Accounts for November 1, 2002

AIM names Kevin Noonan successor to departing executive director Ben Isaacson; Jumpstart Digital Marketing hires Skip Esch as director of sales and st...

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Framing the Problem
Analytics

Framing the Problem

24y Bryan Eisenberg

Framing the Problem

Wireframes: why you need one, how to build one, and, once and for all, why a wireframe is not a storyboard. Read More...

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Sellers Have Their Say
Media

Sellers Have Their Say

24y Tessa Wegert

Sellers Have Their Say

Media buyers and seller talk about what they seek from each other (and you thought Venus and Mars was bad enough). Read More...

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Viva la TiVolution!
Analytics

Viva la TiVolution!

24y Jack Aaronson

Viva la TiVolution!

Jack controls much more than the vertical! Read More

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Yahoo! Soups Up Its Car Classifieds
Media

Yahoo! Soups Up Its Car Classifieds

24y Gretchen Hyman

Yahoo! Soups Up Its Car Classifieds

Representing 90 percent of automotive retailers in North America, Reynolds and Reynolds brings its lengthy roster of automotive retailers to Yahoo! Au...

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New York Rangers Case Study
Email

New York Rangers Case Study

24y Heidi Anderson

New York Rangers Case Study

Rich media email: skating on thin ice? Here’s how the Rangers scored. Read More...

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Study: For Site Cred, Looks Matter
Media

Study: For Site Cred, Looks Matter

24y Kate Kaye

Study: For Site Cred, Looks Matter

Two recent studies about how consumers judge Web sites' informationsuggest that we do judge sites by their design covers. Read More...

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The Rules of Engagement, Part 3
Email

The Rules of Engagement, Part 3

24y Kathleen Goodwin

The Rules of Engagement, Part 3

Measure what you never could before. Read More

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HDTV Future Unclear
Audience

HDTV Future Unclear

24y Robyn Greenspan

HDTV Future Unclear

While most households will own a high-definition-capable television set by 2008, not even half will actually be using the service. Read More...

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Execs and Accounts for October 30, 2002
Media

Execs and Accounts for October 30, 2002

24y Zachary Rodgers

Execs and Accounts for October 30, 2002

AKQA wins contract for Smithsonian site redesign; Alexander & Tom builds a digital marketing program for Pinnacle Golf; Agency.com namedagency of reco...

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Ad Killers: A Threat?
Marketing

Ad Killers: A Threat?

24y Jeffrey Graham

Ad Killers: A Threat?

Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads? Read More...

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Is Content Going to the Blogs?
Media

Is Content Going to the Blogs?

24y Susan Solomon

Is Content Going to the Blogs?

Could blogging be a communications strategy for your business? And what on earth is a 'wiki'? Read More...

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Everyday Metrics
Analytics

Everyday Metrics

24y Mark Sakalosky

Everyday Metrics

How can marketers gauge success on a daily basis? Read More

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P&G Targets Teens With Viral Campaign
Media

P&G Targets Teens With Viral Campaign

24y Brian Morrissey

P&G Targets Teens With Viral Campaign

UPDATE: Proctor & Gamble launches an online-offline marketing group to push its brands to influential teens. Read More...

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China Poised for High-Speed Growth
Data insights

China Poised for High-Speed Growth

24y Robyn Greenspan

China Poised for High-Speed Growth

Broadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...

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No Crystal Ball, Just Survivor-Speak
Media

No Crystal Ball, Just Survivor-Speak

24y Seana Mulcahy

No Crystal Ball, Just Survivor-Speak

Neither exuberant nor irrational. Those who weathered the online ad slump talk tactics for the present and the future. Read More...

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A Personal Recipe for Branding Success
Marketing

A Personal Recipe for Branding Success

24y Martin Lindstrom

A Personal Recipe for Branding Success

Your brand is about your customer. Read More

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Execs and Accounts for October 28, 2002
Media

Execs and Accounts for October 28, 2002

24y Zachary Rodgers

Execs and Accounts for October 28, 2002

IAB names a new agency of record for its ongoing interactive branding campaign; SF Interactive promotes several execs from within; DraftDigital comple...

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CoolSavings Launches Ad Network
Media

CoolSavings Launches Ad Network

24y Christopher Saunders

CoolSavings Launches Ad Network

The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Read More...

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’Best’ Customers: More Profitable Relationships
Email

’Best’ Customers: More Profitable Relationships

24y Barry Stamos

’Best’ Customers: More Profitable Relationships

Remember good, old fashioned customer service? Handle it with email -- with three proven methods. Read More...

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Uncovering Solid Foundations for Persuasive Architecture
Analytics

Uncovering Solid Foundations for Persuasive Architecture

24y Bryan Eisenberg

Uncovering Solid Foundations for Persuasive Archit...

Uncovery: the steps to knowing whatyou don't know (but need to) about your business. Read More...

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The 19 Days of Christmas
Marketing

The 19 Days of Christmas

24y Jim Kukral

The 19 Days of Christmas

On the first day of Christmas, my merchant gave to me... incentives! Read More...

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Missouri Eyes "Do Not E-Mail" List
Media

Missouri Eyes "Do Not E-Mail" List

24y Christopher Saunders

Missouri Eyes "Do Not E-Mail" List

Two state legislators say they want to adapt telemarketing laws to the Internet. Read More...

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E-Mail Works for Direct Marketing
Ad Industry Metrics

E-Mail Works for Direct Marketing

24y Christopher Saunders

E-Mail Works for Direct Marketing

Studies are showing that response rates are growing. Read More...

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Execs and Accounts for October 25, 2002
Media

Execs and Accounts for October 25, 2002

24y Zachary Rodgers

Execs and Accounts for October 25, 2002

DoubleClick enters an agreement with Universal McCann; Carat launches campaigns for two clients; CoolerEmail adds clients to roster. Read More...

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Immersive Advertising (Three Days' Worth)
Marketing

Immersive Advertising (Three Days' Worth)

24y Rebecca Lieb

Immersive Advertising (Three Days' Worth)

More work, less money. Why would traditional agencies want online advertising to work? Read More...

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MSN, AOL Rally, Rage as Second "8.0" Launches
Media

MSN, AOL Rally, Rage as Second "8.0" Launches

24y Christopher Saunders

MSN, AOL Rally, Rage as Second "8.0" Launches

The two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Read More...

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