UPDATE: President and COO Tony Plesner leaves the company after heading up two yearsof restructuring. Read More...
View articleEver dream of a perfect world where buyers and sellers speak the same language? It won't happen without work. Suppliers, here's what buyers need from ...
View articleUPDATE: With Walt Disney helping out, Microsoft's MSN dominates tech coverage as it takes over New York'sCentral Park to launch its new ISP and portal...
View articlePart two of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleWhat do marketers have up their sleeves this holiday season? Al lays out eight steps for fourth-quarter success. One: Make a list. Two: Check it twice...
View articleKaren and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Read More...
View articleTwo hundred and fifty Web sites have implimented Unicast's three-month-old Online Format Suite; Avenue A/NYC hires Ritesh Patel as general manager of ...
View articleBigfoot Interactive rolls out sales e-mail tool; Ameritrade rolls out new ad campaign; Overture tops estimates. Read More...
View articleThe knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleCustomized marketing campaigns are the most effective strategy for reaching different ethnicities. Read More...
View articleAlthough it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Read More...
View articleDynamic applications and increased availability are among the key drivers that could contribute to significant color display PDA growth, but power iss...
View articleLooking to recover from losing big-name partners to rival Google, Inktomi announces a pay-for-inclusion deal with the e-commercegiant. Read More...
View articlePaul thinks he’s got the solution to the email spam/blocking/filtering problem. Read More...
View articleFor big-ticket and high-touch items, the Web can make or break the sale -- regardless whether consumers buy online or in stores. Read More...
View articleNew applications of databases coupled with significant shifts in IT buying and database technology will likely be responsible for the increase. Read M...
View article'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand. Read More...
View articleAfter just over a year on the job, John Costello is departing for an offline gig. Read More...
View articleThe firm's ads will concentrate on services like VOIP and home networking to better sell the service. Read More...
View articleAOL's 8.0 talks to advertisers in a language they understand. That language is -- television. Read More...
View articleThe levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Read More...
View articleCompanies are taking a hard look at their Internet initiatives. Many have decided it's redesign time as soon as the busy holiday season is over. Read ...
View articleThe New York Knicks kick off an integrated broadcast, print and online campaign; Silverpop launches a campaign for The Bombay Company. Company; Avenue...
View articleBigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Read More...
View articleDespite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...
View articleA direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Read More...
View articleThe best personalization provides site visitors with a little elbow room. Read More...
View articleWant a low cost, effective way to drive customers to your site and keep your brand on their desktops? Here’s a quick lesson from the University of Day...
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