B2B communities are places where businesses sometimes engage in e-commerce, but that's not their primary goal. Exchanges or online marketplaces, on th...
View articleThe web consists of roughly 7.5 million active web sites, all in the potential affiliate pool. That makes for a huge market, but many merchants may be...
View articleThe newsletter ad network's share in SendOutMail.com will let it cross-sell publishing services. Read More...
View articleLast week, Richard gave you pointers on submitting your site the old-fashioned way. This week, he tells you specifically how to find places to registe...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleThe clothing manufacturer will integrate print and online media to target young, hip consumers. Read More...
View articleCoca-Cola's recent megadeal with AOL signals a new marketing strategy that includes more online visibility. Coke also teamed with NTT DoCoMo in Japan,...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
View articleThe firms are betting their automated, profile-based system will entice offline broadcasters to stream. Read More...
View articleLet's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...
View articleIn the wake of several streaming content site failures, the talk-only site rolls out a new campaign aimed at attracting new users. Read More...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
View articleOne aspect of email marketing that needs elucidation is content selection. A good list is only half the battle. It's what goes into the email that cou...
View articleIn our rush to create killer web sites, we often forget the most important audience of all: the customers. Site creators and marketers often assume cu...
View articleThe broadband company tapped the agency to deliver an integrated branding campaign. Read More...
View articleIf you remove the middlemen from the transactional equation, companies can sell products cheaper and faster. Apply this term to the advertising indust...
View articleWhen big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleThe number of people regularly getting their news online has grown at the expense of newspapers and television, according to a study the Pew Research ...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleThe No. 8 dialup provider in the nation continues its successful strategyto acquire subscribers by co-marketing with bricks-and-mortar companies. Read...
View articleEngage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...
View articleIt's almost time for Internet retailers to put up or shut up. One more holiday season of slow sites, lost orders, and late deliveries should separate ...
View articleIll-fated TV groom Rick Rockwell lends his face to a lottery site's new ad campaign. Read More...
View articleMany businesses think that because it's free to send email, more email is better than less email. Jeremy Bachmann of Countrywide Credit Industries Inc...
View articleSuccess has always been based on a company's ability to build strong relationships with customers, suppliers, partners, and, most important, employees...
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