BBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleAd solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cashworth $85 m...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleAmazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...
View articleThere is a serious Y2K problem, after all, and it originates from Cybercash's ICVerify unit, recently victimized by a cracker-embezzler who tried to p...
View articleUCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....
View articleE-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...
View articleAmerica Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleThere are more than 33 million women online in the US, according to Cyber Dialogue, and their concerns over the security of online transactions have k...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
View articleHappy New Year! If you're reading this, it means that your computers haven't gone kablooey from the no-show Y2K bug, and that's a good thing. Were any...
View articleTicketmaster Online-Citysearch Tuesday inked a dealwith Culturefinder.com that putsthe arts and culture events site's content on the city guide networ...
View articleYour brilliant ad campaign is luring visitors in droves to your site. What's the next step? Often, it's the site registration process. Your dilemma is...
View articleReverse marketplace imandi.com onTuesday made its pick for advertising agency of record, choosing Crispin Porter & Bogusky. Read More...
View articleGathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...
View articleOnline ad network Adsmart Monday jumped intothe hot business-to-business space, laying out plans to create verticalnetworks of sites targeting profess...
View articleMarketing Services Group (MSGi) onMonday merged two of its subsidiaries WiredEmpire, a customer relationshipmanagement company, and PegasusInternet, a...
View articleCredit card issuers NextCard and Providian Financial Corp. havesettled a lawsuit filed by NextCard, in which the company accused Providianof copying i...
View articleCMGI, the Internet venture capital firmand holding company, has acquired an 80 percent interest inADTECH Advertising Service Providing GmbH,a German a...
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