The saga of Babs and Denise as they work to maximize their agency's strengths. They know that the "salad days" of theInternet are behind us, when plan...
View articleShould auld acquaintance be forgot and never brought to mind? Should auld acquaintance be forgot and days of auld lang syne? No way! In the coming yea...
View articleAt the precipice of Y2K disaster - and the end of civilization as we know it - Greg and Emily are honored to write one of the last articles ever to be...
View articleSo you've got an internet site. It's been up and running a few months now, and you've made your share ofmistakes and had more than your share of brill...
View articleWine is one market in Australia where there the influence of US online category killers has been minimal. Read More...
View articleAngeltips.com, a site that aims tomatch investors with entrepreneurs, says it's re-thinking its advertisingstrategy, dropping its planned Super Bowl b...
View articleE-tailing executives say Santa is bringing loads of orders this year, according to IDC, but a number of surveys suggest he should add better return po...
View articleVery few - if any - of us foresaw how extensively the Net would impact our lives. If there's one thing that's become a fact of life in the Internet ag...
View articleWell, that's not exactly true, but there are some early returns showing that holiday e-commerce surpassed some expectations. As for the other type of ...
View articleBack in the good old days of online advertising, the greatest data point ever offered a brand manager engaging the online medium for the first time wa...
View articleEvery industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...
View articleImagine someone approached you on the street, opened his coat and, displaying his pendant range of Rolexes, said, "PSST! Wanna buy a watch?" Would you...
View articleThe size of the business-to-business e-commerce market is far greater than is commonly reported, according to The Boston Consulting Group, and Electro...
View articleMost consumer goods websites are missing their biggest opportunity this holiday season. Web surveys report a great explosion of consumer online shoppi...
View articleTechies.com, an online career resourcefor technology professionals, on Wednesday chose Digital Pulp to be its agency ofrecord, saying it would spend $...
View articleAd services company DoubleClick onWednesday bought the 90 percent it didn't already own of DoubleClick Scandinavia, a companyserving Sweden, Denmark, ...
View articleSometimes web businesses miss out on the most effective and cheapest method of web site promotion - search engine positioning. The 10th GVU Study says...
View articleContent Delivery Service Providers (CDSPs), those that look to speed the delivery of Internet content, will grow to a $875 million market by 2003. Rea...
View articleCustomer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain ...
View articleSome 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...
View articleZDNet, the technology publisher, announced Tuesday a $25 million post-holiday advertising blitz -- its firstforay into offline consumer-targeted buys....
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleCharismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...
View articleLocal online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...
View articleIf you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...
View articleWhat's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...
View articleKim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleOn December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...
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