SmartAge Launches 'Media Buyer' for Small Businesses
Media

SmartAge Launches 'Media Buyer' for Small Businesses

27y Beth Cox

SmartAge Launches 'Media Buyer' for Small Business...

SmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...

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Females Lead Online Growth Spurt
Audience

Females Lead Online Growth Spurt

27y Michael Pastore

Females Lead Online Growth Spurt

The number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...

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TMP Worldwide to Sell Ads for DoubleClick Local
Media

TMP Worldwide to Sell Ads for DoubleClick Local

27y Beth Cox

TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleC...

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methodfive Wins Web Planning Pact from The Economist
Media

methodfive Wins Web Planning Pact from The Economist

27y Beth Cox

methodfive Wins Web Planning Pact from The Economi...

methodfive won a strategic Web planningproject for The Economist Web site, the onlinebusiness of The Economist magazine. Read More...

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Insurance Trails in Online Offerings
Marketing

Insurance Trails in Online Offerings

27y Michael Pastore

Insurance Trails in Online Offerings

When it comes to online offerings, the majority of insurance companies are well behind other financial services players, such as banks and brokerages,...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Wired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...

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USA.NET Classified Advertising E-Mail Service
Media

USA.NET Classified Advertising E-Mail Service

27y Beth Cox

USA.NET Classified Advertising E-Mail Service

USA.NET, a provider of e-mail and messagingservices, launched a new e-mail service called USA.NET Ad Mail thatintegrates e-mail with traditional class...

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Avenue A Launches 'Creative Partner Program'
Media

Avenue A Launches 'Creative Partner Program'

27y Beth Cox

Avenue A Launches 'Creative Partner Program'

Seattle-based interactive media firm Avenue A launched what it calls theCreative Partner Program, offering clients strategic referrals to ad creativea...

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Consumers, E-Tailers on Different Pages
Audience

Consumers, E-Tailers on Different Pages

27y Michael Pastore

Consumers, E-Tailers on Different Pages

A survey on holiday e-commerce expectations by LinkShare and BizRate.com found that online merchants and consumers are not on the same page when it co...

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Stockgroup.Com Names RocketScience as AOR
Media

Stockgroup.Com Names RocketScience as AOR

27y Beth Cox

Stockgroup.Com Names RocketScience as AOR

Stockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of recordfor an advertising and brand-building awareness campaign. ...

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Lot21 Selected As Interactive AOR for Blue Shield
Media

Lot21 Selected As Interactive AOR for Blue Shield

27y Beth Cox

Lot21 Selected As Interactive AOR for Blue Shield

Blue Shield of California chose Lot21 Interactive as its interactive agencyof record to handle mylifepath.com, its health information Web site availab...

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Lifeminders.com Secures $10.6 Million in Venture Financing
Media

Lifeminders.com Secures $10.6 Million in Venture Financing

27y Beth Cox

Lifeminders.com Secures $10.6 Million in Venture F...

LifeMinders.com Inc., a provider offree, sponsored e-mailreminders and tips, completed a $10.6 million round of financing led by ABSVentures. Read Mor...

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Pretty Cool, Eh?
Marketing

Pretty Cool, Eh?

27y Nick Usborne

Pretty Cool, Eh?

What's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...

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The Silicon Bedpan
Marketing

The Silicon Bedpan

27y Greg Sherwin and Emily Avila

The Silicon Bedpan

The recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...

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Leapnet to Acquire Nine Dots Corp.
Media

Leapnet to Acquire Nine Dots Corp.

27y Beth Cox

Leapnet to Acquire Nine Dots Corp.

Leapnet Inc. signed a letter of intent toacquire privately-held interactive agency Nine Dots Corp. Financialterms of the deal were not disclosed. Read...

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Young & Rubicam to Take 13 Percent Stake in Clarant
Media

Young & Rubicam to Take 13 Percent Stake in Clarant

27y Beth Cox

Young & Rubicam to Take 13 Percent Stake in Claran...

A new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...

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Premiere Technologies Launches Campaign
Media

Premiere Technologies Launches Campaign

27y Beth Cox

Premiere Technologies Launches Campaign

Premiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...

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Redesigning Your Web Site
Marketing

Redesigning Your Web Site

27y Sean Carton

Redesigning Your Web Site

These days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...

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Make Your Site Customer-centric
Marketing

Make Your Site Customer-centric

27y Deborah Kania

Make Your Site Customer-centric

In your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...

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Carat North America Pact Includes Nielsen//NetRatings Services
Media

Carat North America Pact Includes Nielsen//NetRatings Services

27y Beth Cox

Carat North America Pact Includes Nielsen//NetRati...

New York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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Firstsource.com Selects Marketing Firms
Media

Firstsource.com Selects Marketing Firms

27y Beth Cox

Firstsource.com Selects Marketing Firms

Santa Ana, CA-based business-to-business retailer Firstsource.com selected D'Arcy MasiusBenton & Bowles Los Angeles,Blue Marble ACG and Ruder Finn as ...

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Finding The Right Fit
Media

Finding The Right Fit

27y Janet Ryan and Kathy Lynn-Cullotta

Finding The Right Fit

There is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...

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Rich Media Versus Words
Marketing

Rich Media Versus Words

27y Nick Usborne

Rich Media Versus Words

Nick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...

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WebQuest Acquires Banner Exchange Service
Media

WebQuest Acquires Banner Exchange Service

27y Beth Cox

WebQuest Acquires Banner Exchange Service

Minden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchangeservice. Financial terms w...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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Gender Gap Impacts E-Commerce
Audience

Gender Gap Impacts E-Commerce

27y Michael Pastore

Gender Gap Impacts E-Commerce

Females have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...

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SF Interactive Launches RC Cola Edge Web Site
Media

SF Interactive Launches RC Cola Edge Web Site

27y Beth Cox

SF Interactive Launches RC Cola Edge Web Site

San Francisco-based SF Interactive launched a new website for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart's andRoyal Crown beverages....

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