Blue Shield of California chose Lot21 Interactive as its interactive agencyof record to handle mylifepath.com, its health information Web site availab...
View articleLifeMinders.com Inc., a provider offree, sponsored e-mailreminders and tips, completed a $10.6 million round of financing led by ABSVentures. Read Mor...
View articleWhat's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...
View articleThe recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...
View articleLeapnet Inc. signed a letter of intent toacquire privately-held interactive agency Nine Dots Corp. Financialterms of the deal were not disclosed. Read...
View articleA new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...
View articlePremiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...
View articleThese days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...
View articleIn your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...
View articleNew York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleSanta Ana, CA-based business-to-business retailer Firstsource.com selected D'Arcy MasiusBenton & Bowles Los Angeles,Blue Marble ACG and Ruder Finn as ...
View articleThere is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...
View articleNick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...
View articleMinden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchangeservice. Financial terms w...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleFemales have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...
View articleSan Francisco-based SF Interactive launched a new website for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart's andRoyal Crown beverages....
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleE*TradeCanada has entered into a strategic relationship with Canadian finance service Carlson Online to enhance the company's market presence by promo...
View articleLet's get one thing straight here, folks Just because someone knows HTML does not mean he or she knows how to leverage the Internet to your business a...
View articleThe stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after thecompany lost its fourth-largest customer, GeoCities, following...
View articleAnn Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...
View articleSan Francisco-based Organic said its New York office now offerspublic relations and marketing services through its new OrganicCommunications division....
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleSan Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...
View articleSan Mateo, CA-based Women.com Networks launched a new televisionadvertising campaign with the tagline "Women-not-Cliches." Read More...
View articleOne of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...
View article