ClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleDespite all the rhetoric concerning the mainstreaming of the Internet, a report by the US Department of Commerce says you're still more likely to be w...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleBravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...
View articleA study by Dabbagh Information Technology predicts the number of Internet users in Arab nations will soon reach 1 million, and they plan on spending m...
View articleSIMS Communications Inc. retained Interactive Business Channel (IBC) toassist the company in its corporate promotion to investors. Spending was notdis...
View articleNetGravity Inc. named Howard W.Smith,chief executive of Standard & Poor's Compustat, to its board of directors. Read More...
View articleFortuneCity.com, a provider ofinternational native languageonline communities, named Marty Chavkin as vice president of marketing. Hewas previously vi...
View articleWhat does precision web marketing have to do with branding? No matter what useful and cool one-to-one features you put on your web site or within your...
View articleAbout.com Inc. named Alan Wragg as presidentof About.com International and Jon Spaet as president of advertising sales. Read More...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleKen Margolis Associates' Premium Network, a group ofhigh-visibility Web sites, said it is launching the Premium Wrestling Network. Read More...
View articleFlycast Communications Corp. said it hassigned 1000th Web site to its flagship offering, the Flycast Network. Read More...
View articleCNET Inc. launched a $100 million multi-mediaadvertising campaign to brand itself as "The Source for Computer andTechnology." Read More...
View articleModacad Inc., creator of styleclick.com, a fashion and stylerelated e-commerce site, signed a two-year interactive marketing agreementwith America Onl...
View articleWebSideStory, a provider of Internettracking and traffic analysis, received a $30 million investment from Summit Partners and TA Associates, which are...
View articleSlow download times, the bane of an online shopper's existence, may be costing e-commerce merchants more than $4 billion in sales each year, according...
View articleBeyond Interactive was selected by NewsPage.com, a provider of personalizednews and information to business people on the Web, for an online campaignd...
View articleOnline furniture retailer Furniture.com, which just closed on $35million in third-round financing, launched a multimillion-dollar brandinginitiative a...
View articleNewStar Publishing and Internet Services, a division of diversifiedentertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articleCyberCash Inc. and NetGravity Inc. formed a partnershipthat makes it possible for merchants to complete a sale inside a banner adwith no additional cl...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
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