Burlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...
View articleAny of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...
View articleCompetitive Media Reporting (CMR) in New YorkCity launched AdFlash.cmr.com, a newWeb-based productthat allows client advertisers and agencies to see a...
View articleMarlborough, MA-based Be Free Inc. signed an agreement with officesupply store operator Staples Inc. to serve as Staples.com's exclusive affiliate pro...
View articleLow Internet usage remains a problem across Europe, despite the frenzy surrounding free Internet access, according to research by Jupiter Communicatio...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleCupertino, CA-based AdForce Inc. said that Barton Faber, asenior executive in the database marketing industry, has joined the company'sboard of direct...
View articleA study of Canadian small business and e-commerce found that the Internet is rapidly becoming a mainstream business tool. Read More...
View articleTwo more class action stockholder lawsuits have been filed against troubledonline ad operation Hitsgalore.com, one by the Los Angeleslaw firm of Stull...
View articleBurlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...
View articleSean decided to surf the Net. With unlimited possibilities, he became a stunned deer in the headlights, standing in the middle of the information supe...
View articleZona Research reports in its latest browser study that Microsoft's Internet Explorer (IE) has widely surpassed Netscape's Navigator as the primary bro...
View articleNew York City-based MiningCo.com Inc. said it plans a $10 million brandinginitiative in support of its new name, About.com Inc. Read More...
View articleGlobal Music Network has selected SanDiego-based The Townsend Agency for its publicrelations and marketing communications effort. Read More...
View articleSeattle-based interactive agency Avenue A Inc. completed a $19 million roundof financing by three venture capital firms. Read More...
View articleA new study of interstitial advertising confirms the effectiveness of suchads despite an apparent lack of consumer acceptance. Read More...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleIt's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...
View articlePart one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleCEOs listen up. Sean's going to tell you how to keep you job before the board cans you. First, realize the momentous effect of the web on your busines...
View articleNorwalk, CT-based mPhase Technologies Inc., a provider ofhigh-speed Internet access and digital video delivery, named Syracuse,NY-based First Media Gr...
View articleGlen Cove, NY-based interactive entertainment company Acclaim EntertainmentInc. signed with 24/7 Media Inc. to be its exclusiveadvertising sales repre...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleMountain View, CA-based Quote.com Inc. promoted Eric Merkow fromdirector, Eastern region advertising sales to director, national advertisingsales. Rea...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleSan Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...
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