Part one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleCEOs listen up. Sean's going to tell you how to keep you job before the board cans you. First, realize the momentous effect of the web on your busines...
View articleNorwalk, CT-based mPhase Technologies Inc., a provider ofhigh-speed Internet access and digital video delivery, named Syracuse,NY-based First Media Gr...
View articleGlen Cove, NY-based interactive entertainment company Acclaim EntertainmentInc. signed with 24/7 Media Inc. to be its exclusiveadvertising sales repre...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleMountain View, CA-based Quote.com Inc. promoted Eric Merkow fromdirector, Eastern region advertising sales to director, national advertisingsales. Rea...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleSan Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleConsumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...
View articleUbarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...
View articleSan Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...
View articleNew York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...
View articleDeborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
View articleNew York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...
View articleVancouver, BC-based WelcomeTo Search Engine Inc., aprovider of Internet business directories and e-commerce solutions, signedhigh-tech public relation...
View articleA study by the Association of National Advertisers (ANA) released at the @d:tech Conference predicts a strong year for Internet advertising, despite f...
View articleIdaho-based computer retailer Micron Electronics Inc. named SanFrancisco-based Goldberg MoserO'Neill as its worldwide advertising agency of record. Re...
View articleIs your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...
View articleSanta Clara, CA-based USWeb/CKS named Keith Schaefer, formerlyits executive partner for the Northwest region, to lead the company's newworldwide busin...
View articleHoffman Estates, IL-based search engine directory site Searchpower.com signed with SanFrancisco-based ad network Flycast Communications. Read More...
View articleGlobal banner exchange network HyperBanner relocated its corporateheadquarters from Haifa, Israel to Cupertino, CA. Read More...
View articleLouisville, CO-based PrivaSeek Inc. launched the beta versionof its information control solution that allows consumers "to protect,control and gain va...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleIn an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinne...
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