A new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleConsumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...
View articleUbarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...
View articleSan Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...
View articleNew York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...
View articleDeborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
View articleNew York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...
View articleVancouver, BC-based WelcomeTo Search Engine Inc., aprovider of Internet business directories and e-commerce solutions, signedhigh-tech public relation...
View articleA study by the Association of National Advertisers (ANA) released at the @d:tech Conference predicts a strong year for Internet advertising, despite f...
View articleIdaho-based computer retailer Micron Electronics Inc. named SanFrancisco-based Goldberg MoserO'Neill as its worldwide advertising agency of record. Re...
View articleIs your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...
View articleSanta Clara, CA-based USWeb/CKS named Keith Schaefer, formerlyits executive partner for the Northwest region, to lead the company's newworldwide busin...
View articleHoffman Estates, IL-based search engine directory site Searchpower.com signed with SanFrancisco-based ad network Flycast Communications. Read More...
View articleGlobal banner exchange network HyperBanner relocated its corporateheadquarters from Haifa, Israel to Cupertino, CA. Read More...
View articleLouisville, CO-based PrivaSeek Inc. launched the beta versionof its information control solution that allows consumers "to protect,control and gain va...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleIn an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinne...
View articleRich LeFurgy, one of the early leaders in the Internet's advertising industry, has joinedThe Walden Group, a San Francisco-based venture capital firm,...
View articleCMGI subsidiary Adsmart this weekannounced a new division dedicated to improving the profitability of Web sites. Read More...
View articleSince adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase. Read More...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
View articleSan Francisco-based ad networkFlycast Communications Corp. added fourveteran executives to its management team. Read More...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
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