Westlake Village, CA-based NetZero Inc. a free, ad-backed ISP, namedmarketing veteran Mark R. Goldston as chairman CEO. Read More...
View articleManchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as aninteractive agency to building brand awareness and traffi...
View articleVancouver, BC-based Uniglobe Travel Online Inc. said it hasadded search site AltaVista to its marketing campaign.Spending was not disclosed. Read More...
View articleA new industry study predicts banner ads, which accounted for 52 percent of alladvertising dollars on the Internet in 1998, will decline in importance...
View articleInternet-based e-commerce will skyrocket, but only companies that develop and implement entirely new business models will succeed, according to a repo...
View articleUSADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portaloffering access to an extensive online advertising database, at the WebAdvertisi...
View articleSanta Clara, CA-based USWeb/CKS reported a 1999 first quarternet loss of $51.7 million or $0.73 per share, which included non-cash andmerger-related c...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articleRedmond, WA-based InfoSpace.com, a provider of privatelabel solutions for content, community and commerce, said it signed 35 newadvertising agreements...
View articleSeattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...
View articleSan Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleNew York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...
View articleAllendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as thestrategic development an...
View articleM Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...
View articleIt's not what they had in mind when the idea for e-commerce was developed, but a recent survey found that some online shoppers would buy more products...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleThe increase in Internet use by small businesses is creating a slew of new opportunities for ISPs, according to a report by International Data Corpora...
View articleNew York City-based ad network 24/7 Media will take nearly a 20 percentequity Stake in Seattle-based TechWave Inc. and is entering an exclusiveco-mark...
View articleGround-breaking brands are using top content sites to connect with consumers on a deeper level. These advertisers want consumers to be more involved t...
View articleNew York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...
View articleWindsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleFinding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...
View articleKorea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
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