MicroCap Financial Services.com Inc. retained Interactive MarketingInc. (IMI) to assist in creating an integrated marketing strategy. Read More...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articleThe number of online investors in the US increased by 2.2 million in 1998, according to research by NFO Interactive. NFO reports more than 5.2 million...
View articlePsst....wanna get an insider's view of email marketing? Click here! Read More...
View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleNew York City-based community site operation theglobe.com said that Kerri Fox has joinedthe company as director of marketing and Ronald DiPrete as dir...
View articleNew York City-based togglethis is launching its latest toggled show, "HurtHerman: The Freak Who Feels No Pain," sponsored by New York-based Bigfoot an...
View articleWhere do you find most of your new-business contacts? At prescribed networking functions over the weak drinks? Or in line at the deli counter? In some...
View articleOnline ad network Flycast CommunicationsCorp. filed for aninitial public offering of stock thatcould raise as much as $40 million forthe Web advertisi...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleThe latest attempt to find out how the average American views computers and the Internet belongs to CBS.Marketwatch.com, which conducted a telephone p...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleInternet advertising agency Quantum Leap Communications in Chicagohas been awarded a digital assignment from accounting and consulting firm Ernst & Yo...
View articleDiscover Brokerage, a MorganStanley Dean Witter company, signed an interactive marketing agreement tosponsor the Investment Channel on Intuit Inc.'s Q...
View articleNew York City-based Candor led by Gordon Fenton, formed a strategic alliancewith Hayes & Associates, a Silicon Alley basedinteractive consulting firm....
View articleInternet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered toits customers to comple...
View articleToronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...
View articleSan Francisco-based online business builder Organic said it will offer public relationsand marketing communications services through a new business un...
View articleNew York City-based Real Media hascreated and built asweepstakes mini-site for Honda and is running it on LEXIS-NEXIS' Academic Universe,which reaches...
View articleThis year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleAustin, TX-based IntelliQuest InformationGroup (IQST)said it has formed IQ2.net, dedicated to providing direct marketing servicesfor the Internet. Rea...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
View articleThis week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...
View articleNew York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...
View articleIBM launched its latest e-businessintegrated marketing campaign--"e-business people"--with new creative work and the slogan: "People who think.People ...
View articleThe explosion of Internet commerce in 1998, especially during the holiday shopping season, proved that selling goods over the Internet is a viable bus...
View article