Vendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleThe latest attempt to find out how the average American views computers and the Internet belongs to CBS.Marketwatch.com, which conducted a telephone p...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleInternet advertising agency Quantum Leap Communications in Chicagohas been awarded a digital assignment from accounting and consulting firm Ernst & Yo...
View articleDiscover Brokerage, a MorganStanley Dean Witter company, signed an interactive marketing agreement tosponsor the Investment Channel on Intuit Inc.'s Q...
View articleNew York City-based Candor led by Gordon Fenton, formed a strategic alliancewith Hayes & Associates, a Silicon Alley basedinteractive consulting firm....
View articleInternet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered toits customers to comple...
View articleToronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...
View articleSan Francisco-based online business builder Organic said it will offer public relationsand marketing communications services through a new business un...
View articleNew York City-based Real Media hascreated and built asweepstakes mini-site for Honda and is running it on LEXIS-NEXIS' Academic Universe,which reaches...
View articleThis year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleAustin, TX-based IntelliQuest InformationGroup (IQST)said it has formed IQ2.net, dedicated to providing direct marketing servicesfor the Internet. Rea...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
View articleThis week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...
View articleNew York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...
View articleIBM launched its latest e-businessintegrated marketing campaign--"e-business people"--with new creative work and the slogan: "People who think.People ...
View articleThe explosion of Internet commerce in 1998, especially during the holiday shopping season, proved that selling goods over the Internet is a viable bus...
View articleBT (British Telecommunications plc) and USWeb/CKSare launching a consulting service for online shopping initiatives in theUnited Kingdom. Read More...
View articleIt is widely accepted that e-mail is the most popular Internet application. Research done by The Yankee Group found that there are 263 million e-mailb...
View articleAndover, MA-based CMGI Inc. signed a definitive agreement toacquire 2CAN Media Inc., a large, site-focusedonline advertising representation firm. Fina...
View articleOnline ad solutions company NetGravityInc. in San Mateo, CA posted a net loss for its fourth quarter endingDec. 31 of $2.66 million, or $0.20 pershare...
View articleIt's time to roll out the 1999 incentive plans to sales staffs. And if the calls Janet has been getting are any indication, there is a lot of concern ...
View articleCupertino, CA-based AdForce named AnthonyGlaves as vicepresident of sales. Read More...
View articleWestminster, CO-based MatchLogic Inc. promoted Mitchell Bennett to the post of president, responsible for day-to-daycompany operationsincluding market...
View articleCreating a web presence is a lot like cooking a savory meal. But, what if you're a lousy cook? For those of you looking to create a web presence for y...
View articleMt. Vernon, NY-based Interiors Inc. signed marketing agreements with Excite Inc. and Lycos Inc. to promote its Interiors.com Website. Read More...
View articleMore than 15 million US households are expected to receive their bills online by 2002, according to research conducted by Jupiter Communications. Who ...
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