By the year 2002, hotel bookings via the Internet will generate approximately$3.1billion in revenues for online providers, up from less than $100 mill...
View articleInternet grocer Peapod Inc. concluded a restructuringtransaction in which it consolidated its licensing business into the newlyformed Split Pea Softwa...
View articleEngage Technologies , a provider of precisiononline marketing technology, named Peter Steiner as vice president ofworldwide sales and Michael K. Baker...
View articleInteractive advertising tracking and reporting company Straight UP! in San Diego saidthat Doug Nester has been named vice president of sales. Read Mor...
View articleOnline measurement company NetRatings said eWalletled the list of top 10 banner ads viewed for the week of Dec. 13-19, OfficeMax/Aptiva for theweek of...
View articleNew York City-based 24/7 Media Inc. said it reached the onebillion ad impression per month mark in the fourth quarter of 1998, onequarter earlier than...
View articleMSNBC on the Internet launched a program to reward frequent visitors to itsWeb site. Read More...
View articleHartford, Conn.-based BrainBug LLC , an advertising andinteractive agency, added two national and four regional accounts to itsclient roster. Read Mor...
View articleNewly merged USWeb/CKS saidseven company executives have been appointed Executive Partners for the firm,each responsible for managing a specific geogr...
View articleLot21 Interactive Advertising in San Franciscoappointed Internet ad guru Rich LeFurgy, a 20-year advertising industryveteran, to its board of director...
View articleNew York City-based TMP Worldwide merged its online recruitment properties,The Monster Board and Online Career Center, creating Monster.com , a global...
View articleNew York City-based K2 Design Inc. has been chosen as theinteractive agency of record for NCR, a provider of information technologysolutions for busin...
View articleMarketers turn raw data into powerful knowledge by using the information, insight and understanding gained over time in their relationships with custo...
View articleSan Jose, CA-based ISP Netcom On-Line Communication Services Inc. launched a campaign offering new customers a $20 online Webcertificate thatcan be us...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleFinancial site CBS.MarketWatch.com signed an ad andcontent agreement with public Internet access provider get2net. Read More...
View articleRobert D. Storch has been named new media director of The SPI Group , a public relations and newmedia marketing services agency. Read More...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleSan Francisco-based Intellipost Corp. , a provider of onlinedirect marketing and loyalty rewards programs, said it has received an unspecified strateg...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleThe Research Division of IntelliQuest Information Group Inc. has opened a newData Collection Center in Austin, TX. Read More...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleHome electronics guide E/Town , a source for consumer electronics information on the Internet, signed a site redesign and rebranding partnershipdeal w...
View articleOutrider, a new media holding company created by Tempus Group plc ,said that it has acquired a 25 percent stake in New York City-based Kokopelli New M...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
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