European online ad sales rep firm InterAd launched a new divisional operation for Italy, aimed at bringing a European focused approach to Italianonlin...
View articleK2 Design Inc. has been selected as the interactivebranding partner for BusinessWeek Online, the online Web brand of the weekly magazine. Read More...
View articleSeattle-based Go2Net Inc. , a network of technology andcommunity Web sites, selected Seattle-based Hadley Green Advertising for aseries of national ad...
View articleNarrative Communications Corp. said it will integrate IBM HotMedia Java-basedauthoring tools with its Enliven 3.0 Web advertising campaign measurement...
View articleOnline advertising in Canada is soaring, according to the Ernst & YoungInternet Advertising Survey. Findings indicate that 1998 first-half revenuesequ...
View articleNielsen Media Research and NetRatings Inc. are forming astrategic alliance tojoin their Internet audience measurement operations. Read More...
View article@Home Network said a new study shows thatbroadband models outperformnarrowband ad models with an increase in an ad's likability, a higheropportunity f...
View articleIn a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertisi...
View articleAdForce in Cupertino, CA launched AdForce One, a new program that streamlinesthe delivery of third-party ads. Read More...
View articlePrivately held cost-per-click ad network ValueClick said itposted an increase in net revenues for the third quarter of 143.6% over netrevenues inthe s...
View articleThe best marketing is marketing you don't have to do yourself. Read More...
View articleOnline advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...
View articleFlycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...
View articleIn a play to expand its Internet advertising site representation, 2CAN Media Inc. launched Grupo NetFuerza , a subsidiaryaimed at reaching the Hispani...
View articleHealthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC , a strategic onlinecommunications agency in New York. Financi...
View articleMarketing.comm launched a new, official promotional site for the Tennessee Oilers footballteam. Billings were not disclosed. Read More...
View articleIncentive marketing firm Netcentives Inc. in San Francisco launched a $10million "Buy & Fly Holiday Bonus" marketing campaign for its ClickRewards sit...
View articleStartup operation NetZero Inc. launched a free Internet access service backed by highly targeted ads in anon-screen window that can't be closed. Read ...
View articleMillward Brown Interactive launched VOYAGER Profile, a service that lets marketers determine preciselywho has been exposed to their online advertising...
View articleWhile online commerce continues to grow in popularity among the 60-plus-million online population, a study from Jupiter Communications and NFO Interac...
View articleYoung & Rubicam Inc. won a $15 million to $20million marketing assignment from GeoCities. Read More...
View articleRealWorld Corp., a provider of financial software solutions, selected PRfirm Miller/Shandwick Technologies to helpraise its market presence and promot...
View articleWeb site developer 25online launcheda sitepromotion package that is "guaranteed to place a company high in search engineresults." Read More...
View articleIn another sign of the intensifying competition amongthe Internet portals, GeoCities Inc. plans to spend up to $20 million on anew marketing campaign....
View articleOnline real estate listing firm HomeSeekers.com posted aloss of $2.79 million for the fiscal year ended June 30, 1998, compared to aloss of $2.12 mill...
View articleRare Medium Corp. completed itsplan totransform itself into a pure Internet company by selling its majority interestin air conditioning business Fresh...
View articleUS Interactive recently launched apromotional Web site for the new McGraw-Hill book, "StrikingItRich.com:Profiles of 23 Incredibly Successful Websites...
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