Conducent Raises $2 Million in Equity Funding
Media

Conducent Raises $2 Million in Equity Funding

28y Beth Cox

Conducent Raises $2 Million in Equity Funding

Conducent Technologies Inc. , a provider of advertising software solutions, said it has raised $2 million in equity funding to finance its marketing p...

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Cost-Per-Result Ad Channel Launches
Media

Cost-Per-Result Ad Channel Launches

28y Beth Cox

Cost-Per-Result Ad Channel Launches

Nothing but Net Results (NbNR)recently launched the "Sweet Spot," an Internetbanner ad channel based only on cost per result. Read More...

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Theglobe.com Plans a 5-cent-Per-Minute Phone Promotion
Media

Theglobe.com Plans a 5-cent-Per-Minute Phone Promotion

28y Beth Cox

Theglobe.com Plans a 5-cent-Per-Minute Phone Promo...

Online community operation theglobe.com and Internettelephony company Delta Three are teaming up to offer a holiday seasonpromotion featuring 5 cent p...

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DID-IT.COM Expands Beyond Search Engine Optimization
Media

DID-IT.COM Expands Beyond Search Engine Optimization

28y Beth Cox

DID-IT.COM Expands Beyond Search Engine Optimizati...

DID-IT.COM , a search engineoptimization firm, said that it will expand its mission of providing targetedtraffic beyond search engine clickthroughs to...

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HomeShark Partners With HOMES.COM
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HomeShark Partners With HOMES.COM

28y Beth Cox

HomeShark Partners With HOMES.COM

Online discount mortgage broker HomeShark Inc. has joined forces with HOMES.COM , a nationwide online home listing,Realtor marketing, and consumer rel...

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Classified Ventures Launches HomeHunter.com
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Classified Ventures Launches HomeHunter.com

28y Beth Cox

Classified Ventures Launches HomeHunter.com

Classified Ventures willlaunchHomeHunter.com, a site designed to drive traffic, leads and sales to realestate agents and brokers by combining advanced...

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Perrier Appoints OgilvyInteractive as AOR
Media

Perrier Appoints OgilvyInteractive as AOR

28y Beth Cox

Perrier Appoints OgilvyInteractive as AOR

The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its onlineagency of record. Read More...

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ZDNet Offering Advertisers 'Extramercials'
Media

ZDNet Offering Advertisers 'Extramercials'

28y Beth Cox

ZDNet Offering Advertisers 'Extramercials'

Ziff-Davis said that ZDNet has developed the "Extramercial," a form of Webadvertising that uses what it calls "Extra," the three-inch-wide column offr...

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Security Stunts Online Travel Growth
Marketing

Security Stunts Online Travel Growth

28y Michael Pastore

Security Stunts Online Travel Growth

More Internet users are booking travel arrangements online, but getting those who look to book is still the number one challenge for Internet travel s...

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Teachers Avoiding Net in Class
Audience

Teachers Avoiding Net in Class

28y Michael Pastore

Teachers Avoiding Net in Class

While 85 percent of US public schools have Internet access, only 14 percent say that teachers use the Web as a teaching resource, according to a study...

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Internet Used in Minority of US Classrooms
Audience

Internet Used in Minority of US Classrooms

28y Michael Pastore

Internet Used in Minority of US Classrooms

While 85 percent of US public schools have Internet access, only 14 percent say that teachers use the Web as a teaching resource, according to a study...

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Personify Introduces QuickStart Program
Media

Personify Introduces QuickStart Program

28y Team ClickZ

Personify Introduces QuickStart Program

Personify Inc. in San Francisco introducedQuickStart, a 30-day trial program that enables Web businesses to achieve fastresults from Personify Essenti...

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Visa TV Ad Highlights an Online Retail Partner
Media

Visa TV Ad Highlights an Online Retail Partner

28y Beth Cox

Visa TV Ad Highlights an Online Retail Partner

Visa U.S.A. launched its first TV commercial featuringan online merchant inits "It's Everywhere You Want To Be" campaign. Read More...

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InterAd Launches Division in Italy
Media

InterAd Launches Division in Italy

28y Team ClickZ

InterAd Launches Division in Italy

European online ad sales rep firm InterAd launched a new divisional operation for Italy, aimed at bringing a European focused approach to Italianonlin...

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BURST! Offers Sponsored Content to Member Sites
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BURST! Offers Sponsored Content to Member Sites

28y Team ClickZ

BURST! Offers Sponsored Content to Member Sites

Beth Cox Read More

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Business Week Picks K2 Design for Interactive Branding
Media

Business Week Picks K2 Design for Interactive Branding

28y Team ClickZ

Business Week Picks K2 Design for Interactive Bran...

K2 Design Inc. has been selected as the interactivebranding partner for BusinessWeek Online, the online Web brand of the weekly magazine. Read More...

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Hadley Green Wins Go2Net Account
Media

Hadley Green Wins Go2Net Account

28y Team ClickZ

Hadley Green Wins Go2Net Account

Seattle-based Go2Net Inc. , a network of technology andcommunity Web sites, selected Seattle-based Hadley Green Advertising for aseries of national ad...

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Enliven to Integrate IBM HotMedia
Media

Enliven to Integrate IBM HotMedia

28y Team ClickZ

Enliven to Integrate IBM HotMedia

Narrative Communications Corp. said it will integrate IBM HotMedia Java-basedauthoring tools with its Enliven 3.0 Web advertising campaign measurement...

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Survey: Internet Ad Revenues Climbing in Canada
Media

Survey: Internet Ad Revenues Climbing in Canada

28y Team ClickZ

Survey: Internet Ad Revenues Climbing in Canada

Online advertising in Canada is soaring, according to the Ernst & YoungInternet Advertising Survey. Findings indicate that 1998 first-half revenuesequ...

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Nielsen Media Research Pairs With NetRatings
Media

Nielsen Media Research Pairs With NetRatings

28y Beth Cox

Nielsen Media Research Pairs With NetRatings

Nielsen Media Research and NetRatings Inc. are forming astrategic alliance tojoin their Internet audience measurement operations. Read More...

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@Home: Broadband Tops Narrowband Ad Models
Media

@Home: Broadband Tops Narrowband Ad Models

28y Beth Cox

@Home: Broadband Tops Narrowband Ad Models

@Home Network said a new study shows thatbroadband models outperformnarrowband ad models with an increase in an ad's likability, a higheropportunity f...

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IBM Narrows Interactive Agencies to Six
Media

IBM Narrows Interactive Agencies to Six

28y Beth Cox

IBM Narrows Interactive Agencies to Six

In a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertisi...

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AdForce Streamlines Third-Party Ad Serving
Media

AdForce Streamlines Third-Party Ad Serving

28y Beth Cox

AdForce Streamlines Third-Party Ad Serving

AdForce in Cupertino, CA launched AdForce One, a new program that streamlinesthe delivery of third-party ads. Read More...

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ValueClick Says Revenues Up 143%
Media

ValueClick Says Revenues Up 143%

28y Beth Cox

ValueClick Says Revenues Up 143%

Privately held cost-per-click ad network ValueClick said itposted an increase in net revenues for the third quarter of 143.6% over netrevenues inthe s...

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Germ Warfare: How to Spawn a Marketing Virus
Marketing

Germ Warfare: How to Spawn a Marketing Virus

28y Kim Brooks

Germ Warfare: How to Spawn a Marketing Virus

The best marketing is marketing you don't have to do yourself. Read More...

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Online Ad Revenue Soars in Canada
Ad Industry Metrics

Online Ad Revenue Soars in Canada

28y Michael Pastore

Online Ad Revenue Soars in Canada

Online advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...

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Flycast Launches ValueTrak Event Tracking Solution
Media

Flycast Launches ValueTrak Event Tracking Solution

28y Beth Cox

Flycast Launches ValueTrak Event Tracking Solution

Flycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...

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New 2CAN Unit Will Focus on Hispanic Market
Media

New 2CAN Unit Will Focus on Hispanic Market

28y Team ClickZ

New 2CAN Unit Will Focus on Hispanic Market

In a play to expand its Internet advertising site representation, 2CAN Media Inc. launched Grupo NetFuerza , a subsidiaryaimed at reaching the Hispani...

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