ClickZ Marketing Technology Awards: Voting now open!
Disruptive MarTech

ClickZ Marketing Technology Awards: Voting now open!

7y Kimberly Collins

ClickZ Marketing Technology Awards: Voting now ope...

Voting for the ClickZ Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March ...

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The power of virtualization is coming to video
Emerging Technology

The power of virtualization is coming to video

7y Heidi Cuthbert

The power of virtualization is coming to video

The future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

7y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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The 7 Steps for Optimizing Your Campaigns for Long-Term ROI
Whitepaper | ROI Marketing

The 7 Steps for Optimizing Your Campaigns for Long-Term ROI

7y

The 7 Steps for Optimizing Your Campaigns for Long...

Ever wondered why some brands just ‘know’ how to talk to customers effectively? In today’s mobile-first multi-channel world, the stakes are higher tha...

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Six customer data metrics that really matter
Analytics

Six customer data metrics that really matter

7y Tiffany Delmore

Six customer data metrics that really matter

62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...

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How brick & click retailers can win with personalization in 2019
Ecommerce

How brick & click retailers can win with personalization in 2019

7y Rohan Ayyar

How brick & click retailers can win with perso...

Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

7y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership
Disruptive MarTech

Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare fu...

7y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

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Survey: What digital skills training do brands need for employees
Digital Transformation

Survey: What digital skills training do brands need for employees

7y Emily Alford

Survey: What digital skills training do brands nee...

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...

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Facebook unveils its plans for 2019: What’s next?
Digital Marketing

Facebook unveils its plans for 2019: What’s next?

7y Tereza Litsa

Facebook unveils its plans for 2019: What’s next?

Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...

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How to become a better marketer: 5 things to do every day
Leadership

How to become a better marketer: 5 things to do every day

7y Emily Alford

How to become a better marketer: 5 things to do ev...

Warren Buffett famously had his pilot write down a list of 25 goals, circle the 5 most important, and put the remaining 20 on an “avoid at all costs” ...

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Six examples of digital storytelling consumers care about
Content

Six examples of digital storytelling consumers care about

7y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

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Q&A with Akamai CTO after acquisition of Janrain
Disruptive MarTech

Q&A with Akamai CTO after acquisition of Janrain

7y Tessa Judge

Q&A with Akamai CTO after acquisition of Janra...

Content delivery network and cloud service provider Akamai will acquire Janrain, a leading CIAM platform. Q&A with Akamai VP and CTO John Summers ...

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Super Bowl Sunday and SEO: The importance of search during the Big Game
Search

Super Bowl Sunday and SEO: The importance of search during the Big Game

7y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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Five tips to increase social media engagement
Social media

Five tips to increase social media engagement

7y Syed Balkhi

Five tips to increase social media engagement

77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...

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What marketers can learn from the Amazon six page memo
Leadership

What marketers can learn from the Amazon six page memo

7y Emily Alford

What marketers can learn from the Amazon six page ...

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions
Disruptive MarTech

Martech news roundup: Facebook integrations, Kustomer funding, Adobe & ...

7y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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YouTube SEO: Tips for how to improve your YouTube video rank
Digital Marketing

YouTube SEO: Tips for how to improve your YouTube video rank

7y Tereza Litsa

YouTube SEO: Tips for how to improve your YouTube ...

According to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank....

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Meet Amplify.ai, the AI-driven software personalizing consumer engagement
Disruptive MarTech

Meet Amplify.ai, the AI-driven software personalizing consumer engagement

7y Tessa Judge

Meet Amplify.ai, the AI-driven software personaliz...

Interview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...

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How to generate more leads with your video marketing
Video

How to generate more leads with your video marketing

7y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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Creating Landing Pages That Convert
Whitepaper | Conversion & ROI

Creating Landing Pages That Convert

7y

Creating Landing Pages That Convert

Landing pages can make or break your digital marketing strategy. If you’re looking to gather leads for your business, you need to have a landing pages...

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B2B data + AI hype: Q&A with Seismic's VP Data & Analytics
Analytics

B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

7y Kimberly Collins

B2B data + AI hype: Q&A with Seismic's VP Data...

We sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...

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How Mastercard is doing its part to revolutionize retail
Ecommerce

How Mastercard is doing its part to revolutionize retail

7y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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Digital Transformation: Do you have the skills to survive?
Whitepaper | Digital Transformation

Digital Transformation: Do you have the skills to survive?

7y

Digital Transformation: Do you have the skills to ...

ClickZ, has partnered with AVADO, a global learning and training company, to understand the impact of digital transformation on businesses and the ski...

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

7y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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Why mobile messaging might be your next top revenue channel
Mobile

Why mobile messaging might be your next top revenue channel

7y Emily Alford

Why mobile messaging might be your next top revenu...

Think for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...

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Personalized Mobile Messaging: Your Next Top Revenue Channel
Whitepaper | Mobile

Personalized Mobile Messaging: Your Next Top Revenue Channel

7y

Personalized Mobile Messaging: Your Next Top Reven...

As email inboxes become jam-packed, it’s pretty easy for branded messaging to get lost in the clutter. So how can retail & e-commerce marketers br...

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Subscription CPC Landing

Subscription CPC Landing

7y nell

Subscription CPC Landing

At Accountancy Age, we go beyond the numbers to deliver the latest news and analysis, intelligence and resources, and job opportunities to UK accounta...

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