Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleThere is no doubt that Influencer Marketing has taken the world by storm. If you have already mastered the basics, you are in the right place to learn...
View resourceRoundup of top funding in marketing technology from the week of Mar 11-Mar 18, 2019. Read More...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleAI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleI talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...
View articleCompanies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...
View articleCompared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...
View articleOver the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...
View article"2019 is shaping up to be a big year for ABM." Demandbase CMO talks about what this year will bring for their company and the industry as a whole. Rea...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleThis morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View articleLiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleCustomers of today have a problem: they hate marketing, and it’s everywhere. This is a problem for ecommerce, as digital marketing is a huge part o...
View resourceBrowser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...
View articleTips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...
View articleJLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articleBrands today are fortunate enough to have the opportunity to interact and engage with an estimated 1.6 billion online shoppers every year. Of that 1.6...
View resourceNearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleFacebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...
View articleTypes of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleHow can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...
View articleThe IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition. Read ...
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