Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleInternet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleRecent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...
View articleFrom the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleLast week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleAny brand with an eCommerce presence knows all too well the power of content marketing. Using authentic customer content more effectively, however, al...
View resourceRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleB2B marketers live in a rapidly changing world ruled by customer personalization. It’s no longer enough to meet the needs of your customers R...
View resourceAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View article"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...
View articleThe top funding news in marketing technology last week: CleverTap raised $26 million for its customer management tools, BUMP raised $7.5 millio, and m...
View articleWhile retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...
View articleThree ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...
View articleCustomer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...
View articleContent marketing has become the focal point of many marketers’ core strategies today. How that content is delivered has proven to be just as (i...
View resourceAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View articleEmarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...
View articleConsumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...
View articleForrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleOn April 4, Brinker released the "Martech 7000," the lastest edition of the expansion of marketing technology. Three trends for how the industry will ...
View articleRoundup of top funding in marketing technology from the week of Apr 2-Apr 9, 2019. Read More...
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
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