IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View articleLinqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...
View articleAdobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...
View articleFor the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...
View resource63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleAt this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...
View resourceUS advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...
View articleRoundup of top funding in marketing technology from the week of Mar 25-Apr 2, 2019. Read More...
View articleLast week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...
View articleTop social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
View articleIn 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differen...
View resourceSix of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleStreaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourcePFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...
View articleHere’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...
View articleData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleFacebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...
View articleRoundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...
View articleGartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...
View articleVoice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building deeper relationshi...
View resourceAs Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...
View articleVibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...
View articleInstagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...
View articlePer a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....
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