What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleA fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleTo what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...
View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleFighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleIf the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleWith $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...
View articleClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...
View articleMost advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View articleThese are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articlePublishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleApps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
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