These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the social...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAs gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleAs we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...
View articleThese three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleThe systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...
View articleThe fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...
View articleWhat's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleNomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...
View articleWith so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...
View articleThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...
View articleA first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleWhile it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
View articleIn our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...
View articleJust what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...
View articleWebsite translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...
View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
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