In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleAlthough CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...
View articleConsumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...
View articleThere can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleA look at why some tweets catch on and why some business are killing it using Twitter. Read More...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleMany successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Read More...
View articleData layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleTapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...
View articleJust as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
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