If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
View articleThere is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...
View articleNow that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleMarketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can g...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleMarketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleIt's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put to...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleMarketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...
View articleWhile subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...
View articleThere's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleIt's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...
View articleThe pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...
View articleThere are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
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