Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Read More...
View articleBehavioral targeting is like a toy two children are fighting over. Who will win? Read More...
View articleA look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Re...
View articleThe behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...
View articleHow behavioral targeting has failed at the information game. Read More
View articleAs technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...
View articleIs there a place for behavioral targeting in the political arena? Read More...
View articleHow do we know we're seeing the full picture? Read More
View articleFor data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleBehavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...
View articleA major life event offers insights into how to provide a better foundation for building a behavioral plan. Read More...
View articleAn executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...
View articleHow to recognize the difference between consumers and shoppers. Read More...
View articleAs search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...
View articleChallenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...
View articleTwo vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Read More...
View articleHow tag clouds can help gauge consumer interest and aid targeting efforts. Read More...
View articleYour marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behav...
View articleChallenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...
View articleA first look at two brand new behavioral targeting products. Read More...
View articleDifferent ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference! Read More...
View articleUsers are still wiping out cookies, leaving marketers the crumbs. Read More...
View articleSocial networks play a key role in society these days. What does this mean for behavioral targeting? Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleNew tools are designed to gain a more comprehensive view of customer behavior, reducing the emphasis on the last click. Read More...
View article