As consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Read M...
View articleThree common objectives for e-tailers and how behavioral targeting programs can support them. Read More...
View articleStill think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Read More...
View articlePros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...
View articleIs behavior a tradable commodity? If so, how should it be sold and purchased? Read More...
View articlePros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...
View articleThe two different types of behavioral targeting: which to use, based on campaign objectives. Read More...
View articleThe audience is only one part of a much larger equation. Read More...
View articlePlanners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...
View articleRisks -- and rewards -- of behavioral targeting. Read More...
View articleWhat's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Read More...
View articleDespite the hype, Open AdStream 6 is a big step toward broad availability of behavioral targeting for online advertisers. Read More...
View articleA new report goes beyond the point that mass-targeted advertising is a wasted model. Read More...
View articleWhat's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...
View articleSophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...
View articleTechnology use itself is a targetable behavior. Read More...
View articleRevenue Science has partnered with DAC to bring behavioral targeting to Japan. Read More...
View articleBehavioral targeting can be more relevant for high purchase-involvement products. Read More...
View articleIt's still about scale, but it's about good data and technology, too. Read More...
View articleSolid behavioral campaigns begin as collaboration between media and creative. Read More...
View articleBy changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Read More...
View articleWith increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media. Read M...
View articleA new eye-tracking study reveals a surprising result. Read More...
View articleBehavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Read More...
View article