Although the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to...
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleThe home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...
View articleThe introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. Ho...
View articleWhen searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...
View articleIn today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...
View articleAn upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleBy establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleBrands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels...
View articleBrands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Fr...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleWhen it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
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