Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

11y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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Why Ad-Techs Needs to Put Their Content Marketing Hats On
Marketing

Why Ad-Techs Needs to Put Their Content Marketing Hats On

11y Frank Sinton

Why Ad-Techs Needs to Put Their Content Marketing ...

Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...

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Why You Should Use Analytics to Discover & Optimize Your Best Archival Content
Actionable Analysis

Why You Should Use Analytics to Discover & Optimize Your Best Archival ...

11y Adam Singer

Why You Should Use Analytics to Discover & Opt...

Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers
Conference Coverage

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

11y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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Netflix in Australia: Mobile Video and Snackable Content
Analytics

Netflix in Australia: Mobile Video and Snackable Content

11y Scott Heron

Netflix in Australia: Mobile Video and Snackable C...

Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

11y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

11y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing
Marketing

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

11y Tessa Wegert

Meerkat, BuzzFeed, and the Apple Watch Come to Con...

As new technologies continue to be developed, different forms of content are emerging onto the media scene. Read More...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

11y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

11y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

11y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]
Conference Coverage

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen T...

11y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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9 Things to Consider Before Starting a Blog
Marketing

9 Things to Consider Before Starting a Blog

11y Angie Pascale

9 Things to Consider Before Starting a Blog

These nine tips can help you revamp your brand's blog or start one from scratch. Read More...

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Old SEO vs. New SEO
Search

Old SEO vs. New SEO

11y Crispin Sheridan

Old SEO vs. New SEO

What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

11y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]
Asia

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: How Durex Uses Facebook to Sell "Love" in I...

Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of s...

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
Marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

11y Mike O'Brien

5 Tips to Make Your Marketing Stand Out Like a Pur...

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...

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Twitter Opens Jakarta Office to Grow User Base and Engagement
Asia

Twitter Opens Jakarta Office to Grow User Base and Engagement

11y Sophie Loras

Twitter Opens Jakarta Office to Grow User Base and...

The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

11y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

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How to Write an Article That Moves People on Social Media
Marketing

How to Write an Article That Moves People on Social Media

11y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

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5 Great Ways to Engage Your Employees With Content Marketing
Community Management

5 Great Ways to Engage Your Employees With Content Marketing

11y Russ Fradin

5 Great Ways to Engage Your Employees With Content...

Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...

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Are Brands Robbing Publishers for Profits?
Media

Are Brands Robbing Publishers for Profits?

11y Jeanniey Mullen

Are Brands Robbing Publishers for Profits?

Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...

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Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website
Social

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must In...

11y Roger Katz

Don’t Outsource Audience Engagement — Why Your 201...

How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...

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Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked
Media

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

11y Chris Crawfurd

Missed #SXSW? Here's a Recap of Publisher-Relevant...

These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

11y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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