Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...
View articleWhile native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
View articleGoogle is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleA look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleThe platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are p...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articleAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleAs the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleThe introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
View articleEmail innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...
View articleIf you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
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