Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleDon't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleLong scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over t...
View articleThe use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleIt's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...
View articleNew data on the gender statistics of Google's workforce shows an absence of diversity. Read More...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleIf social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleData is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...
View article