Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleAnalysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleProgrammatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleIn an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleAs technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articlePR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleEvery email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleA look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing e...
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