As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleBeing able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
View articleWhy every major agency senior media buyer needs be fired. Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleThe partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...
View articleThere are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy pr...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
View articleA preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleAs hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...
View articleThe 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View article