Driving revenue and loyalty through precision commerce
Digital Marketing

Driving revenue and loyalty through precision commerce

5y Collin Cohen

Driving revenue and loyalty through precision comm...

Registria’s Collin Cohen shares why precision commerce is the next generation of commerce and how brands need to focus on product owners to achieve su...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

5y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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4 simple steps to consistently improve customer experiences on websites
Customer experience

4 simple steps to consistently improve customer experiences on websites

5y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Digital resilience: 3 essential attributes marketing teams need to succeed
Digital Marketing

Digital resilience: 3 essential attributes marketing teams need to succeed

5y Heidi Melin

Digital resilience: 3 essential attributes marketi...

Heidi Melin, CMO of Workfront, shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world. Read More...

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How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

5y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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Brands need to use the pandemic to clean up their data
Data

Brands need to use the pandemic to clean up their data

5y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

5y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

5y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

5y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

5y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic
Content

3 DAM demons: How to confront the terrors of remote content creation in a p...

5y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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Saying goodbye to data friction with MessageGears and personalized messages at scale
AI & Automation

Saying goodbye to data friction with MessageGears and personalized messages...

5y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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ClickZ's Marketing Automation Summit available on demand
AI & Automation

ClickZ's Marketing Automation Summit available on demand

5y Mahir Prasad

ClickZ's Marketing Automation Summit available on ...

With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...

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5 ways retailers are using AI to improve conversions
AI & Automation

5 ways retailers are using AI to improve conversions

5y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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Personalizing CX: From initial lead to customer success
Automation

Personalizing CX: From initial lead to customer success

5y Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

5y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising

For publishers, the pandemic closed an advertising door and opened a window

5y Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

5y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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Why marketers are giving second-party data a second look
Analytics

Why marketers are giving second-party data a second look

5y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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How Miracle-Ear used conversational AI to reach customers during a pandemic
AI & Automation

How Miracle-Ear used conversational AI to reach customers during a pandemic

5y Jacqueline Dooley

How Miracle-Ear used conversational AI to reach cu...

Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...

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Why football clubs must use emerging technology to keep in the game
AR & VR

Why football clubs must use emerging technology to keep in the game

5y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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What leading consultants say about the usage of automation in marketing
AI & Automation

What leading consultants say about the usage of automation in marketing

5y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

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Four ways to boost digital marketing effectiveness for retailers
Digital Marketing

Four ways to boost digital marketing effectiveness for retailers

5y Sylvie Tongco

Four ways to boost digital marketing effectiveness...

Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to w...

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5 leading providers of enterprise marketing automation solutions
AI & Automation

5 leading providers of enterprise marketing automation solutions

5y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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The content crisis: What it is and how to solve it
Content

The content crisis: What it is and how to solve it

5y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

5y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Automation can free humans up to do human things
AI & Automation

Automation can free humans up to do human things

5y Norman Guadagno

Automation can free humans up to do human things

Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...

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