My view on the e-commerce sessions presented and discussed in China. Read More...
View articleDoes it look like a 12-year-old designed your website? The website design doctor is in with some tips to improve your navigation and design. Read More...
View articleQR codes are vying for the mobile consumer. And it appears they're winning them over. Read More...
View articleIt is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this...
View articleThree steps for increasing the number of "shares" to Facebook. Read More...
View articleIf you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Read ...
View articleMarketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Read More...
View articleYou know why you have a website. But do you know why a particular page exists? Read More...
View articleIt's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Rea...
View articleWell-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Read More...
View articleWhat if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality. Read More...
View articleCustomer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, an...
View articleOnline or offline, to your customers you are one brand, one company. Read More...
View articleThirty-three percent of U.S. users said they accessed online retailer sites via mobile devices during the holidays. Read More...
View articleSales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...
View articlePreparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...
View articleA look back and a look ahead on social marketing trends affecting business. Read More...
View articleFacebook as a meaningful source of referral traffic for e-commerce is a trend, and the business case is arriving. Read More...
View articleWhy e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Read More...
View articleLost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...
View articleRetargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Read More...
View articleKnowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...
View articleWhen managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleNelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot a...
View articleUser-generated content can influence shoppers during these three phases of online decision-making. Read More...
View articleAre the marketing messages on your website as clear as they can be? Consider these examples. Read More...
View article