One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
View articleEmail is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...
View articleThe social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...
View articleAs consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Read More...
View articleA new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleHow far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Read More...
View articleThe world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleThose who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleThat text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...
View articleAs we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleLeading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleIn order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleBy combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...
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