ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...
View articleFor most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleTips for creating attention-grabbing subject lines in an email using keywords. Read More...
View articleAlmost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleHow to calculate the return on investment on email personalization efforts. Read More...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleColumnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleThough marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleHere are eight pointers to make sure you never have to say goodbye to a good customer. Read More...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleAlthough email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleThe email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleThe world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articlePlus, seven killer stats that will never let you take email for granted again. Read More...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
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