Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleAt her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...
View articleAn established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleLee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleSprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potentia...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleThe surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleAlthough Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth...
View articleA new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to av...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articleWhen your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleConnected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...
View articleThis is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...
View articleIn part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide ...
View articleBrands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...
View articleThe World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...
View articleWhen webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...
View article