Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleIt's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to ...
View articleWhat happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleMany successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big d...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleTwitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleScrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...
View articleWe've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
View articleEngagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleYou can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and st...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleMarketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
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