Perry Looks to Lasso Cain Supporters With Facebook Ads
Marketing

Perry Looks to Lasso Cain Supporters With Facebook Ads

14y Kate Kaye

Perry Looks to Lasso Cain Supporters With Facebook...

GOP hopeful joins Newt Gingrich in running ads that aim to wrangle Cain supporters. Read More...

View article
Foursquare Reaches 15M Users, Triples Audience in a Year
Social

Foursquare Reaches 15M Users, Triples Audience in a Year

14y Christopher Heine

Foursquare Reaches 15M Users, Triples Audience in ...

Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Read More...

View article
Facebook's NY Expansion Includes Ad Talent
Data insights

Facebook's NY Expansion Includes Ad Talent

14y Christopher Heine

Facebook's NY Expansion Includes Ad Talent

Marketing exec Carolyn Everson: "We're hiring." Read More...

View article
Facebook Tests Negative Feedback Feature For Pages
Actionable Analysis

Facebook Tests Negative Feedback Feature For Pages

14y Christopher Heine

Facebook Tests Negative Feedback Feature For Pages

Stat shows how many users respond negatively to a brand post. Read More...

View article
Dunkin' Donuts Runs Geo-Social Holidays Campaign
Social

Dunkin' Donuts Runs Geo-Social Holidays Campaign

14y Christopher Heine

Dunkin' Donuts Runs Geo-Social Holidays Campaign

Foursquare and Facebook Places anchor New York-area promotion. Read More...

View article
Groups Make Crusader Elizabeth Warren Facebook Poster Child
Marketing

Groups Make Crusader Elizabeth Warren Facebook Poster Child

14y Kate Kaye

Groups Make Crusader Elizabeth Warren Facebook Pos...

Progressive groups hope to harness support for the consumer advocate and candidate by featuring her in their Facebook ads. Read More...

View article
ClickZ Holiday Social Showdown: Vote Your Picks!
Social

ClickZ Holiday Social Showdown: Vote Your Picks!

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Vote Your Picks!

Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...

View article
Facebook Face-off: Macy's And Target Score Early Holiday Wins
Social

Facebook Face-off: Macy's And Target Score Early Holiday Wins

14y Christopher Heine

Facebook Face-off: Macy's And Target Score Early H...

Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...

View article
The Case for Dropping 'Social'
Social

The Case for Dropping 'Social'

14y Dave Evans

The Case for Dropping 'Social'

In marketing, your ability to interrupt has been replaced by your opportunity to participate. Read More...

View article
FTC Settles With Facebook, Renewing Calls for Privacy Law
Data insights

FTC Settles With Facebook, Renewing Calls for Privacy Law

14y Kate Kaye

FTC Settles With Facebook, Renewing Calls for Priv...

Zuckerberg admits mistakes as Facebook creates two new privacy roles. Read More...

View article
Traveling in the Age of Facebook Open Graph
Social

Traveling in the Age of Facebook Open Graph

14y Janice Diner

Traveling in the Age of Facebook Open Graph

The opportunity to build great travel brand experiences with purpose is now. Read More...

View article
Tourism Queensland on the Art of Content Marketing
Asia

Tourism Queensland on the Art of Content Marketing

14y Adaline Lau

Tourism Queensland on the Art of Content Marketing

Lessons in driving buzz around branded videos. Read More...

View article
Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

14y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

View article
Corporate Social Media Strategy
Social

Corporate Social Media Strategy

14y Nick Cifuentes

Corporate Social Media Strategy

Managing social within a business framework. Read More

View article
Exclusive: Facebook Marketing Results From 6 Major Brands
Social

Exclusive: Facebook Marketing Results From 6 Major Brands

14y Christopher Heine

Exclusive: Facebook Marketing Results From 6 Major...

Mazda, Ford, Levi's, and others reveal case studies. Read More...

View article
Target's Facebook Engagement Beating Kohl's By 7X
Social

Target's Facebook Engagement Beating Kohl's By 7X

14y Christopher Heine

Target's Facebook Engagement Beating Kohl's By 7X

Social stats show one retailer is clearly besting another in the days before Black Friday. Read More...

View article
10 Tips for Building Fans via Facebook Advertising
Media

10 Tips for Building Fans via Facebook Advertising

14y Harry Gold

10 Tips for Building Fans via Facebook Advertising

What are the interests and demographics of the people who already love your brand? Read More...

View article
Facebook Ticker to Carry Sponsored Stories
Data insights

Facebook Ticker to Carry Sponsored Stories

14y Christopher Heine

Facebook Ticker to Carry Sponsored Stories

Social context ads get more reach. Read More

View article
Heinz Turns Facebook Flub Into Engagement Flurry
Social

Heinz Turns Facebook Flub Into Engagement Flurry

14y Christopher Heine

Heinz Turns Facebook Flub Into Engagement Flurry

Brand authored hundreds of posts after product launch went bad. Read More...

View article
Facebook Advertising - Who Owns It?
Marketing

Facebook Advertising - Who Owns It?

14y Robin Neifield

Facebook Advertising - Who Owns It?

On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the ...

View article
Social Media for B2B Businesses: Missed Opportunity?
Asia

Social Media for B2B Businesses: Missed Opportunity?

14y RP Singh

Social Media for B2B Businesses: Missed Opportunit...

There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...

View article
No Shortage of Predictions at ad:tech NY 2011
Media

No Shortage of Predictions at ad:tech NY 2011

14y Hollis Thomases

No Shortage of Predictions at ad:tech NY 2011

Predictions, statistics, and tidbits from the latest ad:tech conference. Read More...

View article
5 Ways to Measure Social Media
Search

5 Ways to Measure Social Media

14y Ron Jones

5 Ways to Measure Social Media

Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience. Read More...

View article
Canadian Club Syncs Social With Boardwalk Empire
Social

Canadian Club Syncs Social With Boardwalk Empire

14y Christopher Heine

Canadian Club Syncs Social With Boardwalk Empire

Whiskey brand plays catch-up on Facebook and Twitter, trailing competitors. Read More...

View article
5 Reasons PPC Search Beats PPC Social
Paid Search

5 Reasons PPC Search Beats PPC Social

14y Kevin Lee

5 Reasons PPC Search Beats PPC Social

Is social media fatigue setting in? Read More

View article
Louisville Slugger Lifts Facebook Chatter by 834%
Marketing

Louisville Slugger Lifts Facebook Chatter by 834%

14y Christopher Heine

Louisville Slugger Lifts Facebook Chatter by 834%

Offline event bolsters "people talking about this" metric for the baseball brand. Read More...

View article
Radio Shack's Holiday Marketing Focused on 'So Right'
Social

Radio Shack's Holiday Marketing Focused on 'So Right'

14y Christopher Heine

Radio Shack's Holiday Marketing Focused on 'So Rig...

Social and mobile efforts play off "so wrong" gift giving. Read More...

View article
1 66 67 68 69 70 92